DRM - Turn Lemons into Lemonade

[McHub532]

Originally Posted by KiwiVenge

From UBI's perspective the DRM was put in place to increase profit by slowing down piracy, especially in the early days when sales are at their highest.. Later on, once the DRM overhead becomes a greater cost then the profits of selling new games then to me it would make sense to drop it because it is cutting into over all profits.
I really do not think 'caring' about their customers has much to do with it unfortunately. They are doing what they think is best to turn maximum profits in the long run.

I guess I don't understand a company that does that as thinking 'long run' or long term.

Crap on your customer base and when you go out of business you are making zero profits.

Don't get me wrong, I completely understand that a vast majority of business do exactly that. I guess maybe that's why 95% of all business fail in the first 5 years. And of those that make it, 95% fail in the next five years.

How long has Ubisoft been in business? Is the 'global market' keeping them alive? Enough customers out there that even if you piss your entire customer base off.. there are newbies that don't know that you suck that will buy your product anyway?

Just pondering things... thinking again.