Super Bowl Ad Spoiler

Sailor Steve · 02-03-11, 08:57 PM

Cute.

UnderseaLcpl · 02-04-11, 09:36 AM

It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm.

tater · 02-04-11, 09:48 AM

Loved that ad.

It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear).

Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).

UnderseaLcpl · 02-04-11, 10:24 AM

Tater gets it.

Most advertising is about developing the brand. Producers and retailers understand that they are unlikely to sway you with a 30-second TV spot. They've been in the business long enough to know that consumers are fickle, independednt, and busy with other things. Their goal is to make you remember their brand the next time you consider purchasing a type of product they sell.

There are only 3 types of people who have any concern about the informative content of ads:
1) People who actually watch infomercials and base their purchasing judgements upon information gleaned from them.
2) People who are technologically illiterate/lazy and therefore incapable of performing the very simple task of product research when there are billions of consumer reviews available at a glance.
3) People who have so little faith in other people and their judgement that they think ads are the work of evil, soulless corporations making a conscious effort to brainwash us into consumerism.

The rest of us just prefer that the scheduled interruptions of our chosen program be at least mildly entertaining and original. It's actually a fairly demanding stance, given the fact that revenue generated by commercials allows us to enjoy televised entertainment for free at any time we please, or at least at the rates that competing cable or satellite broadcast companies can afford.

Onkel Neal · 02-04-11, 10:49 AM

Quote:

Originally Posted by tater

Loved that ad.

It's not about selling a specific car, it's about branding.
Given the placement for Superbowl it makes sense.

This man is right.

CaptainHaplo · 02-04-11, 11:13 AM

My 10 year old loved it. I liked it.

Branding - he yells punch buggy whenever he sees a vw bug. Go ahead -say branding doesnt work...

AVGWarhawk · 02-04-11, 11:21 AM

Cute commercial. VW SUCKS

tater · 02-04-11, 11:53 AM

Quote:

Originally Posted by AVGWarhawk

Cute commercial. VW SUCKS

I first saw the vid when the link was emailed to me by my brother in law. Here is his text:

Quote:

Aah, Volkswagon.

They can make a great commercial.

They can make a decent car.

They can't make repairs for under $500.

Enjoy the video.

02-03-11, 08:57 PM	#1
Sailor Steve Eternal Patrol Join Date: Nov 2002 Location: High in the mountains of Utah Posts: 50,369 Downloads: 745 Uploads: 249	Cute. __________________ “Never do anything you can't take back.” —Rocky Russo

02-04-11, 09:36 AM	#2
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm. __________________ I stole this sig from Task Force

02-04-11, 10:24 AM	#4
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	Tater gets it. Most advertising is about developing the brand. Producers and retailers understand that they are unlikely to sway you with a 30-second TV spot. They've been in the business long enough to know that consumers are fickle, independednt, and busy with other things. Their goal is to make you remember their brand the next time you consider purchasing a type of product they sell. There are only 3 types of people who have any concern about the informative content of ads: 1) People who actually watch infomercials and base their purchasing judgements upon information gleaned from them. 2) People who are technologically illiterate/lazy and therefore incapable of performing the very simple task of product research when there are billions of consumer reviews available at a glance. 3) People who have so little faith in other people and their judgement that they think ads are the work of evil, soulless corporations making a conscious effort to brainwash us into consumerism. The rest of us just prefer that the scheduled interruptions of our chosen program be at least mildly entertaining and original. It's actually a fairly demanding stance, given the fact that revenue generated by commercials allows us to enjoy televised entertainment for free at any time we please, or at least at the rates that competing cable or satellite broadcast companies can afford. __________________ I stole this sig from Task Force

02-04-11, 11:13 AM	#6
CaptainHaplo Silent Hunter Join Date: Apr 2007 Posts: 4,404 Downloads: 29 Uploads: 0	My 10 year old loved it. I liked it. Branding - he yells punch buggy whenever he sees a vw bug. Go ahead -say branding doesnt work... __________________ Good Hunting! Captain Haplo

02-04-11, 11:21 AM	#7
AVGWarhawk Lucky Jack Join Date: Jun 2005 Location: In a 1954 Buick. Posts: 28,254 Downloads: 90 Uploads: 0	Cute commercial. VW SUCKS __________________ “You're painfully alive in a drugged and dying culture.” ― Richard Yates, Revolutionary Road

02-04-11, 09:48 AM	#3
tater Navy Seal Join Date: Mar 2007 Location: New Mexico, USA Posts: 9,023 Downloads: 8 Uploads: 2	Loved that ad. It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear). Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).