Super Bowl Ad Spoiler

tater · 02-04-11, 09:48 AM

Loved that ad.

It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear).

Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).

02-04-11, 09:48 AM	#11
tater Navy Seal Join Date: Mar 2007 Location: New Mexico, USA Posts: 9,023 Downloads: 8 Uploads: 2	Loved that ad. It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear). Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).