Ubisoft is Toast

[Bilge_Rat]

Originally Posted by Drifter

In my opinion, Ubisoft is toast:


Ubisoft shares have lost about 90% of their value in only 2 years. They are bleeding money like a slaughtered pig. Their stock value is now hovering around $7.50 per share. They have supposedly cut their staff from 400 down to only 50.

They are infamously well-known for releasing buggy, half-finished games, horrible customer service/communication, draconian DRM, and lack of correctly patching same said buggy, half-finished games. A perfect example is the recent SH5 release. They released only one patch that didn't address most of the hard-coded problems that remained in SH5, then dropped all support. They basically took the money and ran, leaving the paying customers with a still-unfinshed, buggy game. It was probably their plan to do this even before the SH5 release.

I am predicting sometime next year (2011) they will be forced to file bankruptcy. Good riddance. You won't be missed.

..and in the same two years, EA has lost 70% and Sony has lost 45% of its share price.

The drop in stock price has more to do with the ongoing worldwide recession than anything else. Most analysts still rate Ubi has a good long term investment. It will be around for many years for everyone to continue taking shots at...

[mookiemookie]

Seeing what's happened to the SH series has chased me away from Ubisoft altogether. RUSE looked kind of interesting, but when I found out that it was published by Ubisoft, I refuse to even consider buying it.

They fail to realize that by not putting out quality products, even if they're niche products like the SH games, they affect sales of all their product lines.

I doubt they'll be out of business, but I don't doubt they'll be gobbled up by someone if the share price gets low enough.

[Bilge_Rat]

Originally Posted by mookiemookie

I doubt they'll be out of business, but I don't doubt they'll be gobbled up by someone if the share price gets low enough.

that is a more likely scenario than bankruptcy.