Ubisoft comments on new DRM (will lower/prevent piracy?)

[onelifecrisis]

I'm surprised I've not seen this posted here yet, it's a few days old already. Maybe I just missed it? Anyway, read carefully what the Ubisoft rep says...

http://www.nowgamer.com/news/2380/ub...c-drm-strategy

also here (the same report really)

http://www.eurogamer.net/articles/ub...ky-pc-drm-plan

[Onkel Neal]

You reading the same thing I'm reading? Where do they say "it will not prevent piracy?"

There's the typical marketing double-speak but nowhere do they admit anything. Because they say it will "lower" piracy? Maybe they mean lower it to zero.

[onelifecrisis]

Originally Posted by Neal Stevens

Maybe they mean lower it to zero.

[IanC]

Yup, Ubi basicaly said nothing in that article. But they said it smoothly and with style.
Well at least we now know that they “... know a permanent internet connection is controversial”. I guess that's something.

[onelifecrisis]

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

[Onkel Neal]

Whatever. That's a helluva stretch to admitting it won't prevent piracy

[IanC]

Originally Posted by onelifecrisis

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

I know what you mean, there is a very slight tinge of admission in the way he says it. But at the same time he's not really saying anything is he. Where does that leave us now?

[razark]

Originally Posted by onelifecrisis

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

So... they're admitting that they can't end software piracy?

Did they ever claim that they were going to end it? Completely?

Their goal is not to stop piracy. Their goal is to lower the number of people pirating the games. If they can keep people from cracking the game for a week, that's a week's worth of sales they gain. (So their thinking goes) If they can keep the game from being cracked for a month, that's even more sales. And the more they sell, the less people playing pirated games. Therefore, lower piracy rates.

The fact that they're shooting themselves in the foot hasn't dawned on them yet.

[tater]

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

[Nickolas]

"our goal is to deliver the best gaming experience to our customers."

they are doing it wrong i guess...

[Dowly]

Originally Posted by tater

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

Exactly.

[AngusJS]

Originally Posted by tater

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

I disagree. There's a difference between being able to play a game immediately after downloading, and having to take extra steps, like setting up a virtual drive, to get it to work. Increasing the hassle of pirating decreases the number of pirates.

[flag4]

Originally Posted by onelifecrisis

I'm surprised I've not seen this posted here yet, it's a few days old already. Maybe I just missed it? Anyway, read carefully what the Ubisoft rep says...

http://www.nowgamer.com/news/2380/ub...c-drm-strategy

also here (the same report really)

http://www.eurogamer.net/articles/ub...ky-pc-drm-plan

corporate rhetoric. they will be laughing their tootsies off. beautifully ironed, seems to be devoid of any real meaning: can't wait to grab a copy of the game: please cut my the chains, cut my chains - im a slave to SH!!!!!

[cappy70]

There are other "problem(s)" that might occur with DRM that's really a tech. problem(s),(very annoying though) not piracy, and I hope they can straighten/iron them out.

I know the issue(s) , but if I tell you I have to torpedo you all .........................

[Lt commander lare]

i say we take a v11c boat over there and show them where they can stick there torpedo if you want my opinion and as kelsey grammar says in down periscope god i love this job

lt commander lare