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-   -   Ubisoft comments on new DRM (will lower/prevent piracy?) (https://www.subsim.com/radioroom/showthread.php?t=161501)

onelifecrisis 02-07-10 11:58 PM

Ubisoft comments on new DRM (will lower/prevent piracy?)
 
I'm surprised I've not seen this posted here yet, it's a few days old already. Maybe I just missed it? Anyway, read carefully what the Ubisoft rep says...

http://www.nowgamer.com/news/2380/ub...c-drm-strategy

also here (the same report really)

http://www.eurogamer.net/articles/ub...ky-pc-drm-plan

Onkel Neal 02-08-10 12:03 AM

You reading the same thing I'm reading? Where do they say "it will not prevent piracy?"

There's the typical marketing double-speak but nowhere do they admit anything. Because they say it will "lower" piracy? Maybe they mean lower it to zero.

onelifecrisis 02-08-10 12:05 AM

Quote:

Originally Posted by Neal Stevens (Post 1261446)
Maybe they mean lower it to zero.

:lol: :roll:

IanC 02-08-10 12:21 AM

Yup, Ubi basicaly said nothing in that article. But they said it smoothly and with style. :yeah:
Well at least we now know that they “... know a permanent internet connection is controversial”. I guess that's something.

onelifecrisis 02-08-10 12:25 AM

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

tater 02-08-10 12:27 AM

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

Onkel Neal 02-08-10 12:28 AM

Whatever. That's a helluva stretch to admitting it won't prevent piracy :rotfl2:

Nickolas 02-08-10 12:30 AM

"our goal is to deliver the best gaming experience to our customers."

they are doing it wrong i guess...

onelifecrisis 02-08-10 12:30 AM

Quote:

Originally Posted by Neal Stevens (Post 1261464)
Whatever. That's a helluva stretch to admitting it won't prevent piracy :rotfl2:

Something tells me you have little interest in politics. :hmmm:

Onkel Neal 02-08-10 12:34 AM

True, and even less interest in the accuracy and precision of anything that comes out of the mouth of a marketing and PR person ;) Half the time they don't know what they're talking about, as long as it sounds good.

IanC 02-08-10 12:35 AM

Quote:

Originally Posted by onelifecrisis (Post 1261462)
Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

I know what you mean, there is a very slight tinge of admission in the way he says it. But at the same time he's not really saying anything is he. Where does that leave us now?

theluckyone17 02-08-10 12:42 AM

Quote:

Originally Posted by Neal Stevens (Post 1261473)
True, and even less interest in the accuracy and precision of anything that comes out of the mouth of a marketing and PR person ;) Half the time they don't know what they're talking about, as long as it sounds good.

I'll toast to that. :yeah:

tater 02-08-10 12:44 AM

Yeah, but "lowering the impact" smacks of something like being "a little pregnant" to me.

Once a functional (offline) crack is out and on the torrents, poof. Game over, it is pirated.

If they want to sell it as a service, show us the constant updates, etc, that would make people embrace it. THAT is how you SELL this. Proof or a pledge that the game will get meaningful updates every X weeks, etc.

Dowly 02-08-10 12:44 AM

Quote:

Originally Posted by tater (Post 1261463)
Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

Exactly.

onelifecrisis 02-08-10 12:48 AM

lol @ Neal
Fair enough.

Quote:

Originally Posted by IanC (Post 1261474)
I know what you mean, there is a very slight tinge of admission in the way he says it. But at the same time he's not really saying anything is he. Where does that leave us now?

I couldn't say where it leaves you. It leaves me knowing for a fact that their new DRM won't stop piracy - something I was trying to keep an open mind on, but now they've admitted it won't work, so I needn't wonder.


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