Ubisoft comments on new DRM (will lower/prevent piracy?)

[onelifecrisis]

I'm surprised I've not seen this posted here yet, it's a few days old already. Maybe I just missed it? Anyway, read carefully what the Ubisoft rep says...

http://www.nowgamer.com/news/2380/ub...c-drm-strategy

also here (the same report really)

http://www.eurogamer.net/articles/ub...ky-pc-drm-plan

[Onkel Neal]

You reading the same thing I'm reading? Where do they say "it will not prevent piracy?"

There's the typical marketing double-speak but nowhere do they admit anything. Because they say it will "lower" piracy? Maybe they mean lower it to zero.

[onelifecrisis]

Originally Posted by Neal Stevens

Maybe they mean lower it to zero.

[IanC]

Yup, Ubi basicaly said nothing in that article. But they said it smoothly and with style.
Well at least we now know that they “... know a permanent internet connection is controversial”. I guess that's something.

[onelifecrisis]

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

[tater]

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

[Onkel Neal]

Whatever. That's a helluva stretch to admitting it won't prevent piracy

[Nickolas]

"our goal is to deliver the best gaming experience to our customers."

they are doing it wrong i guess...

[onelifecrisis]

Originally Posted by Neal Stevens

Whatever. That's a helluva stretch to admitting it won't prevent piracy

Something tells me you have little interest in politics.

[Onkel Neal]

True, and even less interest in the accuracy and precision of anything that comes out of the mouth of a marketing and PR person Half the time they don't know what they're talking about, as long as it sounds good.

[IanC]

Originally Posted by onelifecrisis

Are you two serious!? It's an admission if I ever saw one. Those PR guys choose their words carefully. They don't say "anything that can help lower piracy" when what they mean is "something that can prevent piracy". They're admitting that it'll be cracked.

I know what you mean, there is a very slight tinge of admission in the way he says it. But at the same time he's not really saying anything is he. Where does that leave us now?

[theluckyone17]

Originally Posted by Neal Stevens

True, and even less interest in the accuracy and precision of anything that comes out of the mouth of a marketing and PR person Half the time they don't know what they're talking about, as long as it sounds good.

I'll toast to that.

[tater]

Yeah, but "lowering the impact" smacks of something like being "a little pregnant" to me.

Once a functional (offline) crack is out and on the torrents, poof. Game over, it is pirated.

If they want to sell it as a service, show us the constant updates, etc, that would make people embrace it. THAT is how you SELL this. Proof or a pledge that the game will get meaningful updates every X weeks, etc.

[Dowly]

Originally Posted by tater

Lower the impact? Piracy is in a sense binary. It will be playable cracked, or it won't. If it is cracked it has not even mitigated piracy.

Exactly.

[onelifecrisis]

lol @ Neal
Fair enough.

Originally Posted by IanC

I know what you mean, there is a very slight tinge of admission in the way he says it. But at the same time he's not really saying anything is he. Where does that leave us now?

I couldn't say where it leaves you. It leaves me knowing for a fact that their new DRM won't stop piracy - something I was trying to keep an open mind on, but now they've admitted it won't work, so I needn't wonder.