An open letter to Ubisoft.

skookum · 08-23-10, 03:27 AM

I wrote this letter to Mary Beth Hesnon, Corporate Media Relations Manager at Ubisoft's Worldwide Headquarters.

---------------------------------------------------------------------------------------

Hello,

I apologize if English is not your first language, but it it the only language in which I am fluent.

I am writing you today in the hope that you are somehow not completely buried in work and just happen to have the time to read this message with a sense of leisure and at a relaxed pace. Please bear with me as I often take my time getting to the point of the matter. But also please believe me when I say that understanding the point I am trying to communicate to you today will add immensely to Ubisoft's success for years to come. I hope that through you this message will reach the people upon whom the notion I am trying to express will have the most impact.

I am writing you today as an average video game consumer. I'm 32 years old. I'm a father. And I have little to no hair. I own a car. My wife stays at home and and I am a professional. I enjoy music, the arts, and of course video games of various genres, one of which happens to be naval warfare simulation. I'm telling you these things about myself, not because I'm reaching out into the cyber dark for a long distance affair (joking, in case it wasn't otherwise obvious

). I'm telling you this because, like everyone out there, yourself included I'm sure, who has responsibilities beyond himself, herself, I need an escape. My escape happens to be in the hull of a U-boat.
We all need that place we can go to where we can innocently play out a facet of our personality that reality leaves no room for us to pursue. It is at that place, where our desire to be somewhere else, if only for the briefest of moments, that the video game gives us our satisfaction.
There is no role in life that compares to parenthood in its ability to so completely occupy our time. And rightly so. Our children deserve every minute we can spare, to love, nurture, and to introduce them to the world.
The same role is unmatched in the financial investment demanded of, and undertaken gladly by parents on behalf of their children, for the very same reasons. Briefly, time is tight and money is very tight. Both are valuable, hard earned commodities and parents do not pass them out freely, nor on a whim.

It is in those rare moments, when the kids are asleep, my wife is perhaps out for the evening with friends, and work starts late the next day, that I dare to load a game and escape to my chosen fantasy realm. The games I choose to play have been vetted, through articles and message forums, by game "experts" and average users. Titles do not randomly appear on my computer's hard drive. They are carefully selected investments. And like any prudent investor, my money and time follow my research.

A while back that research led me to Silent Hunter 3 and 4. WW2 naval combat was a well worn game genre when Silent Hunter 3 was released, more so for Silent Hunter 4. Silent Hunter 3 however contained a number of elements, many of which seem intangible, which gave the title its longevity. In other words, the desire and ability of the creators to produce a fantastic player experience emerged as the most dominant characteristic of the game, as opposed to the publisher's intention to profit from the title. I have played this game consistently since its release. Less so Silent Hunter 4 since the balance of the game seemed to favor both the player and Ubisoft's investors equally.
The characteristics of each category can initially be hard to define. But an afternoon spent perusing the major online communities devoted to a particular title would results in a list that cover's the highlights.

It is safe then to assume that a fair percentage of articulate video game consumers who enjoy sharing their experiences in an online community feel that it is in their best interest, and in the best interest of those who may not yet have purchased a particular title, to give an honest assessment of their gaming experience and suggest areas where patches or future addons or sequels may improve the user's experience and presumably increase sales.

Unfortunately, it appears that the Silent Hunter 5 project was a step in the other direction. Based upon Ubisoft's own media releases, and subsequent online reviews, it appears that Silent Hunter 5 failed to meet my criteria for a good entertainment investment. It's not that the game was overpriced per se. It simply seemed that the balance of the qualities described above favored profit, rather than user satisfaction.

That impression alone likely would not have been enough to prevent this brand loyal, genre loyal game fan from purchasing Silent Hunter 5. Sadly the only thing preventing me from purchasing the game right now is the DRM requirement to have a permanent online connection to play the game. Though this tool seems to have become the industry standard in piracy protection, users have complained about (admittedly rare) difficulties in communicating with Ubisoft's SH5 servers. The prospect of waiting for a clogged server to clear in order to play a SINGLE PLAYER game is simply unpalatable.

If this message were written by someone else, it might end here, perhaps with an expletive laden sign off and a promise to never purchase another Ubisoft product again.

Instead I offer something else. A way for your company to re-establish a relationship with the now aging generation of gamers who helped turn your company, and your entire industry into the great arena of opportunity that it has been for the past 15 years or so.

I'm not a sociologist, nor am I a professional statistician. But I am member of the first great video gamer generation. And now I'm a parent. And as more of your fans grow and mature, become professionals and get married, they too will learn how to balance parenthood with work, money, time, and of course, play. But their appetite for the escape afforded by gaming will remain.

Ubisoft stands at the threshold of an immense opportunity, to recognize and build a relationship of mutual interest with an emerging and growing demographic: mature gamers.

These people are smart, and incredibly savvy. They are responsible and financially prudent, but will invest their hard earned income if they genuinely feel it's worth it. They appreciate the efficiency and simplicity afforded by honest quality and inspired creativity. And people listen to them.

These people despise dishonesty, efficiencies motivated by cost cutting or any other marketing "tricks" that are often used to by corporations to compensate for a product's inherent or perceived weaknesses. And of course people listen to them.

What it all boils down to is trust. We, the mature gamers of the world, will gladly pay you millions of dollars in exchange for your video games. We simply ask that you trust us enough to be willing to do so, as we trust you to take our money and invest it, along with ALL of your heart, soul, creativity, ingenuity and inspiration, into every title you publish. You have the power to draw resources together to create amazing and exciting game experiences. You've done it before. Make sure the balance of your interest in producing your next title always falls on the side of inspiration, intelligent creativity and user satisfaction and you ought to see that profit will follow as a matter of course.

Mature gamers around the world want to play engaging games that challenge their intellect and let them escape to their "other places" if only for a little while. Simply make their investments of time and money worthwhile again and again and you will have a loyal consumer demographic locked in for decades to come.

I guarantee it.

Cheers

Me
Committed U-Boat Skipper

Diopos · 08-23-10, 03:35 AM

Quote:

Originally Posted by skookum

...
Please bear with me as I often take my time getting to the point of the matter.
...

And this is exactly the point where Mrs Mary Beth Hesnon, Corporate Media Relations Manager at Ubisoft's Worldwide Headquarters, stoped reading it ...

The whole situation is just

....

.

JU_88 · 08-23-10, 03:38 AM

Decent letter, but Diopos makes a good point, you'll be lucky if they will actually read it for long enough and even luckier if the person reading it actually gives a damn.

Anyway I imagine they will proabably patch it (SHV) offline from Uplay later this year or sometime in 2011 - when its sales are pretty mutch dried up. What will be quite funny is that as soon as this happens, SHV will probably (suddenly) sell another few thousand units or so
- or at least 163 according to Mbeck's DRM poll

Personally, I am more concerned with the fact that SHV might never have a 43-45 campaign and ton of new units, like SH3.

MCM · 08-23-10, 04:45 AM

Good idea to write a letter and thx for your effort!! But she will never read more than 3 lines... Do you really think she is interested in your wife or that you are a father? Her time is very rare reading those letters thus you must get to the point at once!!! Clear, direct and businesslike!!!

Don't feel attacked by me but look at reality: She has NO TIME for small talk...

coronas · 08-23-10, 06:07 AM

Thanks skookum!
Letter very well wrote, you said many of us are thinking.

raymond6751 · 08-23-10, 06:22 AM

You have done what most of us have wanted to do. It will be read by most of us, and that isn't a bad thing. Ubisoft may not read it or care, but putting on the forum was a good idea.

Some of the Ubi people do visit the forum, although probably not the person you addressed it to.

Come on folks, support a gallant effort. Don't shoot the messenger.

Jimbuna · 08-23-10, 07:08 AM

I wish you well in your efforts....better to try and fail rather than do nothing and accept the inevitable.

Fingers crossed for a successful outcome

Sailor Steve · 08-23-10, 07:52 AM

Extremely well written, skookum! I fear, though, that Diopos's point might be all too true. But Jim's point is well taken, trying is better than not.

Nothing original from me, other than that I enjoyed it.

Lord Justice · 08-23-10, 08:31 AM

Here Here Skookum, MCM has a valid point too, worthy of mention. On this occasion sir, I support you.

Zedi · 08-23-10, 09:17 AM

Quote:

Originally Posted by skookum

...
It is in those rare moments, when the kids are asleep, my wife is perhaps out for the evening with friends, and ...

Cheers

Me
Committed U-Boat Skipper

What do you mean.. perhaps? O.o

Anyway, wall of text is bad for health and Ubi know it.

skookum · 08-23-10, 09:30 AM

My only regret is that I didn't vet the letter a couple more times for spelling and grammar. It's tough to keep an articulate reader's attention when you commit a blatant grammatical error in the first sentence.

I know this because I'm most critical of others' writing and I take personal offense when others butcher the English language. I must learn some patience. Repeated proof reading is the only way to effectively remove ALL errors from a passage. And frankly, no one has the time to proofread a long message in a gaming forum twelve times before posting it.

It's funny. I'm most inspired to write messages like the one above when I'm least likely to commit time to proofreading them (in the evening before bed).

*SIGH*

FIREWALL · 08-23-10, 10:22 AM

Quote:

Originally Posted by coronas

Thanks skookum!
Letter very well wrote, you said many of us are thinking.

Quote:

Originally Posted by jimbuna

I wish you well in your efforts....better to try and fail rather than do nothing and accept the inevitable.

Fingers crossed for a successful outcome

skookum

Refreshing to see someone trying to do something Positive for a change with, so much Negativity being more popular around here.

TDK1044 · 08-23-10, 11:36 AM

Quote:

Originally Posted by skookum

My only regret is that I didn't vet the letter a couple more times for spelling and grammar. It's tough to keep an articulate reader's attention when you commit a blatant grammatical error in the first sentence.

I know this because I'm most critical of others' writing and I take personal offense when others butcher the English language. I must learn some patience. Repeated proof reading is the only way to effectively remove ALL errors from a passage.

This pre-supposes that Mary Beth Hesnon has any knowledge of grammatical structure. My guess is that you'd have had a better result with...SH5 OMG WTF!

Krauter · 08-23-10, 12:27 PM

Thank you for that well written letter.

It is good to see people who can rationally explain the situation the game and the community is in without the need for, as you say, expletive and rash language.

Thank you skookum for best representing the good qualities that subsim holds in its members.

Cheers,

Krauter

robbo180265 · 08-23-10, 12:37 PM

Good letter - well written, I echo the others when I wish you all the best with it.

08-23-10, 03:27 AM	#1
skookum Weps Join Date: Apr 2007 Posts: 351 Downloads: 35 Uploads: 0	An open letter to Ubisoft. I wrote this letter to Mary Beth Hesnon, Corporate Media Relations Manager at Ubisoft's Worldwide Headquarters. --------------------------------------------------------------------------------------- Hello, I apologize if English is not your first language, but it it the only language in which I am fluent. I am writing you today in the hope that you are somehow not completely buried in work and just happen to have the time to read this message with a sense of leisure and at a relaxed pace. Please bear with me as I often take my time getting to the point of the matter. But also please believe me when I say that understanding the point I am trying to communicate to you today will add immensely to Ubisoft's success for years to come. I hope that through you this message will reach the people upon whom the notion I am trying to express will have the most impact. I am writing you today as an average video game consumer. I'm 32 years old. I'm a father. And I have little to no hair. I own a car. My wife stays at home and and I am a professional. I enjoy music, the arts, and of course video games of various genres, one of which happens to be naval warfare simulation. I'm telling you these things about myself, not because I'm reaching out into the cyber dark for a long distance affair (joking, in case it wasn't otherwise obvious ). I'm telling you this because, like everyone out there, yourself included I'm sure, who has responsibilities beyond himself, herself, I need an escape. My escape happens to be in the hull of a U-boat. We all need that place we can go to where we can innocently play out a facet of our personality that reality leaves no room for us to pursue. It is at that place, where our desire to be somewhere else, if only for the briefest of moments, that the video game gives us our satisfaction. There is no role in life that compares to parenthood in its ability to so completely occupy our time. And rightly so. Our children deserve every minute we can spare, to love, nurture, and to introduce them to the world. The same role is unmatched in the financial investment demanded of, and undertaken gladly by parents on behalf of their children, for the very same reasons. Briefly, time is tight and money is very tight. Both are valuable, hard earned commodities and parents do not pass them out freely, nor on a whim. It is in those rare moments, when the kids are asleep, my wife is perhaps out for the evening with friends, and work starts late the next day, that I dare to load a game and escape to my chosen fantasy realm. The games I choose to play have been vetted, through articles and message forums, by game "experts" and average users. Titles do not randomly appear on my computer's hard drive. They are carefully selected investments. And like any prudent investor, my money and time follow my research. A while back that research led me to Silent Hunter 3 and 4. WW2 naval combat was a well worn game genre when Silent Hunter 3 was released, more so for Silent Hunter 4. Silent Hunter 3 however contained a number of elements, many of which seem intangible, which gave the title its longevity. In other words, the desire and ability of the creators to produce a fantastic player experience emerged as the most dominant characteristic of the game, as opposed to the publisher's intention to profit from the title. I have played this game consistently since its release. Less so Silent Hunter 4 since the balance of the game seemed to favor both the player and Ubisoft's investors equally. The characteristics of each category can initially be hard to define. But an afternoon spent perusing the major online communities devoted to a particular title would results in a list that cover's the highlights. It is safe then to assume that a fair percentage of articulate video game consumers who enjoy sharing their experiences in an online community feel that it is in their best interest, and in the best interest of those who may not yet have purchased a particular title, to give an honest assessment of their gaming experience and suggest areas where patches or future addons or sequels may improve the user's experience and presumably increase sales. Unfortunately, it appears that the Silent Hunter 5 project was a step in the other direction. Based upon Ubisoft's own media releases, and subsequent online reviews, it appears that Silent Hunter 5 failed to meet my criteria for a good entertainment investment. It's not that the game was overpriced per se. It simply seemed that the balance of the qualities described above favored profit, rather than user satisfaction. That impression alone likely would not have been enough to prevent this brand loyal, genre loyal game fan from purchasing Silent Hunter 5. Sadly the only thing preventing me from purchasing the game right now is the DRM requirement to have a permanent online connection to play the game. Though this tool seems to have become the industry standard in piracy protection, users have complained about (admittedly rare) difficulties in communicating with Ubisoft's SH5 servers. The prospect of waiting for a clogged server to clear in order to play a SINGLE PLAYER game is simply unpalatable. If this message were written by someone else, it might end here, perhaps with an expletive laden sign off and a promise to never purchase another Ubisoft product again. Instead I offer something else. A way for your company to re-establish a relationship with the now aging generation of gamers who helped turn your company, and your entire industry into the great arena of opportunity that it has been for the past 15 years or so. I'm not a sociologist, nor am I a professional statistician. But I am member of the first great video gamer generation. And now I'm a parent. And as more of your fans grow and mature, become professionals and get married, they too will learn how to balance parenthood with work, money, time, and of course, play. But their appetite for the escape afforded by gaming will remain. Ubisoft stands at the threshold of an immense opportunity, to recognize and build a relationship of mutual interest with an emerging and growing demographic: mature gamers. These people are smart, and incredibly savvy. They are responsible and financially prudent, but will invest their hard earned income if they genuinely feel it's worth it. They appreciate the efficiency and simplicity afforded by honest quality and inspired creativity. And people listen to them. These people despise dishonesty, efficiencies motivated by cost cutting or any other marketing "tricks" that are often used to by corporations to compensate for a product's inherent or perceived weaknesses. And of course people listen to them. What it all boils down to is trust. We, the mature gamers of the world, will gladly pay you millions of dollars in exchange for your video games. We simply ask that you trust us enough to be willing to do so, as we trust you to take our money and invest it, along with ALL of your heart, soul, creativity, ingenuity and inspiration, into every title you publish. You have the power to draw resources together to create amazing and exciting game experiences. You've done it before. Make sure the balance of your interest in producing your next title always falls on the side of inspiration, intelligent creativity and user satisfaction and you ought to see that profit will follow as a matter of course. Mature gamers around the world want to play engaging games that challenge their intellect and let them escape to their "other places" if only for a little while. Simply make their investments of time and money worthwhile again and again and you will have a loyal consumer demographic locked in for decades to come. I guarantee it. Cheers Me Committed U-Boat Skipper __________________

08-23-10, 03:38 AM	#3
JU_88 Silent Hunter Join Date: Jan 2006 Location: UK Posts: 3,803 Downloads: 11 Uploads: 0	Decent letter, but Diopos makes a good point, you'll be lucky if they will actually read it for long enough and even luckier if the person reading it actually gives a damn. Anyway I imagine they will proabably patch it (SHV) offline from Uplay later this year or sometime in 2011 - when its sales are pretty mutch dried up. What will be quite funny is that as soon as this happens, SHV will probably (suddenly) sell another few thousand units or so - or at least 163 according to Mbeck's DRM poll Personally, I am more concerned with the fact that SHV might never have a 43-45 campaign and ton of new units, like SH3. Last edited by JU_88; 08-23-10 at 03:54 AM.

08-23-10, 06:07 AM	#5
coronas Ace of the Deep Join Date: May 2005 Location: Asturias, España Posts: 1,168 Downloads: 39 Uploads: 0	Thanks skookum! Letter very well wrote, you said many of us are thinking. __________________

08-23-10, 06:22 AM	#6
raymond6751 Admirable Mike Join Date: Mar 2004 Location: Canada Posts: 1,338 Downloads: 421 Uploads: 0	Good effort You have done what most of us have wanted to do. It will be read by most of us, and that isn't a bad thing. Ubisoft may not read it or care, but putting on the forum was a good idea. Some of the Ubi people do visit the forum, although probably not the person you addressed it to. Come on folks, support a gallant effort. Don't shoot the messenger. __________________ Game Designer: Close The Atlantic - World War Three https://boardgamegeek.com/boardgame/...orld-war-three

08-23-10, 07:08 AM	#7
Jimbuna Chief of the Boat Join Date: Feb 2006 Location: 250 metres below the surface Posts: 190,445 Downloads: 63 Uploads: 13	I wish you well in your efforts....better to try and fail rather than do nothing and accept the inevitable. Fingers crossed for a successful outcome __________________ Wise men speak because they have something to say; Fools because they have to say something. Oh my God, not again!!

08-23-10, 04:45 AM	#4
MCM Engineer Join Date: Apr 2005 Posts: 210 Downloads: 141 Uploads: 0	Good idea to write a letter and thx for your effort!! But she will never read more than 3 lines... Do you really think she is interested in your wife or that you are a father? Her time is very rare reading those letters thus you must get to the point at once!!! Clear, direct and businesslike!!! Don't feel attacked by me but look at reality: She has NO TIME for small talk...

08-23-10, 07:52 AM	#8
Sailor Steve Eternal Patrol Join Date: Nov 2002 Location: High in the mountains of Utah Posts: 50,369 Downloads: 745 Uploads: 249	Extremely well written, skookum! I fear, though, that Diopos's point might be all too true. But Jim's point is well taken, trying is better than not. Nothing original from me, other than that I enjoyed it. __________________ “Never do anything you can't take back.” —Rocky Russo

08-23-10, 08:31 AM	#9
Lord Justice Previously 4Para Join Date: Sep 2009 Location: Britain Posts: 609 Downloads: 51 Uploads: 0	Here Here Skookum, MCM has a valid point too, worthy of mention. On this occasion sir, I support you. __________________ If you cant be a good example, then you'll just have to be a horrible warning!

08-23-10, 09:30 AM	#11
skookum Weps Join Date: Apr 2007 Posts: 351 Downloads: 35 Uploads: 0	My only regret is that I didn't vet the letter a couple more times for spelling and grammar. It's tough to keep an articulate reader's attention when you commit a blatant grammatical error in the first sentence. I know this because I'm most critical of others' writing and I take personal offense when others butcher the English language. I must learn some patience. Repeated proof reading is the only way to effectively remove ALL errors from a passage. And frankly, no one has the time to proofread a long message in a gaming forum twelve times before posting it. It's funny. I'm most inspired to write messages like the one above when I'm least likely to commit time to proofreading them (in the evening before bed). SIGH __________________

08-23-10, 12:37 PM	#15
robbo180265 Admiral Join Date: Oct 2006 Location: Brighton, England.Party capital of the south Posts: 2,255 Downloads: 126 Uploads: 0	Good letter - well written, I echo the others when I wish you all the best with it.