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Old 02-10-12, 06:07 PM   #1
August
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Neither. From this thread we can clearly see that it is the potential 'customer', if you will, that is important. The military markets itself with clips of cool looking infantrymen shooting cool guns and crawling or running through picturesque terrain with exciting music playing in the background. And all of this with the promise of a better future. Of course, after decades of seeing this sort of thing, the women want it too. It would appear that military advertising is more effective than even the Pentagon would have liked.
The military markets itself with a lot of things, from cool looking Infantrymen to soldiers of both sexes sitting at computer consoles, or engaged in medical tasks, or any number of other military support jobs that are just as vital to the missions success as the combat arms.

To claim one single type of Army commercial is what is making women want to be on the front line then I'd say that is a rather large oversimplification and insulting to the intelligence of the fine young men and women who volunteer to serve our country.
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Old 02-10-12, 07:05 PM   #2
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The military markets itself with a lot of things, from cool looking Infantrymen to soldiers of both sexes sitting at computer consoles, or engaged in medical tasks, or any number of other military support jobs that are just as vital to the missions success as the combat arms.

To claim one single type of Army commercial is what is making women want to be on the front line then I'd say that is a rather large oversimplification and insulting to the intelligence of the fine young men and women who volunteer to serve our country.
By that rationale, I shouldn't want to drink a Coke because it is a woman is drinking one on a commercial.
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Old 02-10-12, 07:10 PM   #3
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By that rationale, I shouldn't want to drink a Coke because it is a woman is drinking one on a commercial.

Yeah right, because after all people give the same amount of thought to joining the Army as they do to drinking a Coke.
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Old 02-10-12, 07:14 PM   #4
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Yeah right, because after all people give the same amount of thought to joining the Army as they do to drinking a Coke.
In the end it's all the same thing. The Army, like Coca-Cola, is advertising a product. Their product involves running and shooting. It's simply a matter of women wanting to do the running and shooting now. Intelligence is not a factor.
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Old 02-10-12, 08:39 PM   #5
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In the end it's all the same thing. The Army, like Coca-Cola, is advertising a product. Their product involves running and shooting. It's simply a matter of women wanting to do the running and shooting now. Intelligence is not a factor.
Maybe that's why we disagree. I see service to ones country, especially military service where a person literally puts their life on the line, as a much higher thing than just a stupid "product" like a soft drink. I would never trivialize what millions have given their lives engaged in to secure benefits that we all currently enjoy.
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Old 02-10-12, 09:32 PM   #6
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Maybe that's why we disagree. I see service to ones country, especially military service where a person literally puts their life on the line, as a much higher thing than just a stupid "product" like a soft drink. I would never trivialize what millions have given their lives engaged in to secure benefits that we all currently enjoy.
When you sell the army experience to the public as a product, it becomes just as any other. 'An Army of One' is no different than 'Always Coca-Cola' or 'A Dynamic Future--The Ohio State University'. Advertising is advertising. If anyone is trivializing military service here, it is the military itself.
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Old 02-10-12, 09:38 PM   #7
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When you sell the army experience to the public as a product, it becomes just as any other. 'An Army of One' is no different than 'Always Coca-Cola' or 'A Dynamic Future--The Ohio State University'. Advertising is advertising. If anyone is trivializing military service here, it is the military itself.

Somewhat unrelated but kinda related. You can download a free FPS made by the US Army, as a recruiting tool.


http://www.americasarmy.com/downloads/

Not a bad game at all, just do not expect to like it if Call of Duty, instant gratification, is your benchmark for games of this type.

Not a bad game, but propaganda nonetheless.
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Old 02-10-12, 10:40 PM   #8
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When you sell the army experience to the public as a product, it becomes just as any other. 'An Army of One' is no different than 'Always Coca-Cola' or 'A Dynamic Future--The Ohio State University'. Advertising is advertising. If anyone is trivializing military service here, it is the military itself.
Again you show your total ignorance of the enlistment process.

You think that you can only look at a single most outside layer of the enlistment process and call it a government equivalent of a soft drink ad but you ignore the hours of discussion, counseling, meditation, testing and advice from all kinds of sources not only the recruiter but clergy, relatives and friends that goes into making a decision to sign up.

I mean if you seriously think that all it takes to get people to join the service for almost a decade is a 30 second TV commercial or a stupid low quality video game then you must not have much of an opinion of the men and women who serve our country. Maybe i'm biased but I give them a lot more credit than that.
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Old 02-10-12, 07:14 PM   #9
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By that rationale, I shouldn't want to drink a Coke because it is a woman is drinking one on a commercial.
So what would be the rational/pragmatic approach of your liking?
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Old 02-10-12, 07:17 PM   #10
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So what would be the rational/pragmatic approach of your liking?
Of my liking? My liking is irrelevent. I am simply suggesting that this 'crisis' over women wanting frontline combat roles is one of their own making via the image they present through marketing. I also thought that I was rather clear about that.
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