A Strange Billboard...

GoldenRivet · 02-21-11, 05:02 PM

tasteless? i suppose. i also think it depends upon how close you are to the tragedy that started it all.

im willing to bet that this exact billboard in another part of the country wouldn't have drawn much - if any - negative attention.

personally, i think its kind of funny... but i could see how another person, especially one who lived in the same town or state as the tragedy wouldn't be so inclined as to see the humor.

Platapus · 02-21-11, 05:11 PM

Putting humour aside as it is very subjective, strictly from a marketing viewpoint, I don't see this as an effective advertisement schema.

I think the boys from Madison Avenue would call this a "miss".

Penguin · 02-21-11, 06:06 PM

Quote:

Originally Posted by Platapus

Putting humour aside as it is very subjective, strictly from a marketing viewpoint, I don't see this as an effective advertisement schema.

I think the boys from Madison Avenue would call this a "miss".

Can you explain why you think so?

I would only call it a failure if the ad repelled more existing customers than Hacienda gains from people who became curious through the ad, find it funny or hear its name for the first time and thus want to pay these restaurants a visit. Establishing a brand name is also a target of advertising, but I don't know how well-known they were before.

The only not so smart thing, I would say is that these chains usually have families as a target audience and they might be more likely to complain about this than dark-humoured guys with no kids like me...

Gargamel · 02-21-11, 05:27 PM

Quote:

Originally Posted by GoldenRivet

personally, i think its kind of funny... but i could see how another person, especially one who lived in the same town or state as the tragedy wouldn't be so inclined as to see the humor.

Errr.... Didn't the tragedy happen somewhere in South America?

frau kaleun · 02-21-11, 06:29 PM

Quote:

Originally Posted by Gargamel

Errr.... Didn't the tragedy happen somewhere in South America?

In Guyana, but Jones got most of his followers from the churches he opened here in the States - first in the Midwest and then in California - and they "mass migrated" to Guyana after he arranged to establish Jonestown.

The mass suicide was precipitated by a visit from US Congressman Leo Ryan and other interested parties, who visited Jonestown in large part due to the concerns expressed by the families of some of the people who had moved there.

02-21-11, 05:02 PM	#1
GoldenRivet Subsim Aviator Join Date: Mar 2007 Location: Texas Posts: 8,726 Downloads: 146 Uploads: 0	tasteless? i suppose. i also think it depends upon how close you are to the tragedy that started it all. im willing to bet that this exact billboard in another part of the country wouldn't have drawn much - if any - negative attention. personally, i think its kind of funny... but i could see how another person, especially one who lived in the same town or state as the tragedy wouldn't be so inclined as to see the humor. __________________

02-21-11, 05:11 PM	#2
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,395 Downloads: 63 Uploads: 0	Putting humour aside as it is very subjective, strictly from a marketing viewpoint, I don't see this as an effective advertisement schema. I think the boys from Madison Avenue would call this a "miss". __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.