Super Bowl Ad Spoiler

Betonov · 02-03-11, 04:44 PM

Love it

I even like the car

bookworm_020 · 02-03-11, 07:38 PM

Not bad!

Platapus · 02-03-11, 07:55 PM

Kinda a sucky commercial. VWs can come with remote starters?

Makes me want to sell my car and buy a VW.

no, I can't back that up.

frau kaleun · 02-03-11, 08:03 PM

Quote:

Originally Posted by Platapus

Kinda a sucky commercial.

Oh come on, I think it's adorable. The opening shot of "Vader" striding down a white corridor to that ominous march. Plus the kid's body language, the facepalm when mom passes him the sandwich... I think it's cute. Certainly not a groundbreaking concept, but very well done IMO.

Of course I'm a sucker for Vader humor, so...

Platapus · 02-03-11, 08:12 PM

It is one of those commercials that is amusing the first time you see it.

I don't think I would ever want to see it again and it certainly does not portray its product in an especially favourable I-want-to-buy-one light.

As for being a Super Bowl level commercial.

I can't believe VW would consider paying a million dollars a second or what ever the current Super Bowl rates are for this.

ReallyDedPoet · 02-03-11, 08:12 PM

Good one

Gargamel · 02-03-11, 08:21 PM

I liked it... the kid walking down the hallway to start was cool

Sailor Steve · 02-03-11, 08:57 PM

Cute.

UnderseaLcpl · 02-04-11, 09:36 AM

It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm.

tater · 02-04-11, 09:48 AM

Loved that ad.

It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear).

Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).

02-03-11, 07:38 PM	#2
bookworm_020 Navy Seal Join Date: Aug 2005 Location: Sinking ships off the Australian coast Posts: 5,966 Downloads: 1 Uploads: 0	Not bad! __________________ "There is always one person in any organization who knows whats going on, That person must be fired"

02-03-11, 07:55 PM	#3
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,369 Downloads: 63 Uploads: 0	Kinda a sucky commercial. VWs can come with remote starters? Makes me want to sell my car and buy a VW. no, I can't back that up. __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.

02-03-11, 08:12 PM	#5
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,369 Downloads: 63 Uploads: 0	It is one of those commercials that is amusing the first time you see it. I don't think I would ever want to see it again and it certainly does not portray its product in an especially favourable I-want-to-buy-one light. As for being a Super Bowl level commercial. I can't believe VW would consider paying a million dollars a second or what ever the current Super Bowl rates are for this. __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.

02-03-11, 08:12 PM	#6
ReallyDedPoet Canadian Wolf Join Date: Jul 2006 Location: Canada. The one and only, East Coast Posts: 10,886 Downloads: 946 Uploads: 5	Good one __________________ Back in the Day

02-03-11, 08:21 PM	#7
Gargamel Lucky Sailor Join Date: Oct 2010 Location: Rome Posts: 4,273 Downloads: 81 Uploads: 0	I liked it... the kid walking down the hallway to start was cool __________________ Luck is a residue of Design.

02-03-11, 04:44 PM	#1
Betonov Navy Seal Join Date: May 2009 Location: Slovenia Posts: 8,647 Downloads: 26 Uploads: 0	Love it I even like the car

02-03-11, 08:57 PM	#8
Sailor Steve Eternal Patrol Join Date: Nov 2002 Location: High in the mountains of Utah Posts: 50,369 Downloads: 745 Uploads: 249	Cute. __________________ “Never do anything you can't take back.” —Rocky Russo

02-04-11, 09:36 AM	#9
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm. __________________ I stole this sig from Task Force

02-04-11, 09:48 AM	#10
tater Navy Seal Join Date: Mar 2007 Location: New Mexico, USA Posts: 9,023 Downloads: 8 Uploads: 2	Loved that ad. It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear). Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).