Ubisoft ease DRM restrictions

[Tessa]

Originally Posted by Otha

There is. Use non-trivial, non-intrusive copy protection, (I hate the Orwellian phrase "DRM") and stop worrying about the people who hack copy protection and download software for kicks. They aren't your customers. Your customers are the people who have a relationship with your company and want to support your product. It's up to the publishers to cultivate that relationship and grow their fan base. That's the best strategy for protecting their profits. Focusing on the customer you never had and are never likely to gain to the detriment of the customer you're hoping to keep is a self-defeating strategy in the long run.

Treat your customers how you would like to be treated tends to generate positive results. Provide a quality product and it will speak for itself, people will be very amicable for paying for future upgrades/add-ons, real customers support the company/developers in hopes that they will make more good products.

Ignoring all business/corporate users, I wonder how many people have ever paid for WinZip? Compare it with 7-zip (much better program anyways) which is free I would imagine that 7-zip gets much more in donations than WinZip does for licenses.