2 girls arrested for marketing stunt at FIFA WC

Originally Posted by Tribesman

Breaking the terms of the merchandising act.

Sounds like a tyranny!

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition. In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.