Data Protection/EU Privacy Debate

[Penguin]

The European Union is seeking to[...]
firms and lobbyists are fighting the plans.

We all know what will come out of it, as seen with countless other EU legislation

Facebook and Google can cry a river all they want, all they should do is to respect the exicting data proptection laws, be transparent with the individual date they collected and quite some practices, e.g. persinstent tracking cookies, hidden in the like button all over the net.
If they can't follow the same rules countless other companies can, then bye-bye. The European market is too big to them to be neclected, so the threat to leave Europe is all typical lobby blackmailing bs.

What would this law provide for a country like Germany with already pretty strict data protection laws? A setback.
We don't have the right "to forget data", we have the right that the individual can insist have his collected personal data deleted - a very important difference.
So like with most EU laws: thanks, we don't need them, however this never stopped our glorious regime from putting those into law anyway...