Slightly worrying article

[Platapus]

The platform requires a permanent Internet connection. We know this choice is controversial but we feel is justified by the gameplay advantages offered by the system and because most PCs are already connected to the Internet.

Has Ubi described what these gameplay advantages are for the customer. Clearly there are advantages for Ubi, but I am not understanding what they mean by gameplay advantages.

I can tolerate the internet connection requirement if it is just something that Ubi, the owners of software, want. But if they are justifying this requirement by claiming that there are some gameplay advantages for ME, I would be interested in knowing what these advantages are.