Super Bowl Ad Spoiler

frau kaleun · 02-03-11, 04:28 PM

Yeah, so this supposedly won't be officially "shown" until it appears during the broadcast this weekend, but I think it's too awesome to wait until then. And so I give you... the new Volkswagen ad:

Betonov · 02-03-11, 04:44 PM

Love it

I even like the car

bookworm_020 · 02-03-11, 07:38 PM

Not bad!

Platapus · 02-03-11, 07:55 PM

Kinda a sucky commercial. VWs can come with remote starters?

Makes me want to sell my car and buy a VW.

no, I can't back that up.

frau kaleun · 02-03-11, 08:03 PM

Quote:

Originally Posted by Platapus

Kinda a sucky commercial.

Oh come on, I think it's adorable. The opening shot of "Vader" striding down a white corridor to that ominous march. Plus the kid's body language, the facepalm when mom passes him the sandwich... I think it's cute. Certainly not a groundbreaking concept, but very well done IMO.

Of course I'm a sucker for Vader humor, so...

Platapus · 02-03-11, 08:12 PM

It is one of those commercials that is amusing the first time you see it.

I don't think I would ever want to see it again and it certainly does not portray its product in an especially favourable I-want-to-buy-one light.

As for being a Super Bowl level commercial.

I can't believe VW would consider paying a million dollars a second or what ever the current Super Bowl rates are for this.

ReallyDedPoet · 02-03-11, 08:12 PM

Good one

Gargamel · 02-03-11, 08:21 PM

I liked it... the kid walking down the hallway to start was cool

Sailor Steve · 02-03-11, 08:57 PM

Cute.

UnderseaLcpl · 02-04-11, 09:36 AM

It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm.

tater · 02-04-11, 09:48 AM

Loved that ad.

It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear).

Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).

UnderseaLcpl · 02-04-11, 10:24 AM

Tater gets it.

Most advertising is about developing the brand. Producers and retailers understand that they are unlikely to sway you with a 30-second TV spot. They've been in the business long enough to know that consumers are fickle, independednt, and busy with other things. Their goal is to make you remember their brand the next time you consider purchasing a type of product they sell.

There are only 3 types of people who have any concern about the informative content of ads:
1) People who actually watch infomercials and base their purchasing judgements upon information gleaned from them.
2) People who are technologically illiterate/lazy and therefore incapable of performing the very simple task of product research when there are billions of consumer reviews available at a glance.
3) People who have so little faith in other people and their judgement that they think ads are the work of evil, soulless corporations making a conscious effort to brainwash us into consumerism.

The rest of us just prefer that the scheduled interruptions of our chosen program be at least mildly entertaining and original. It's actually a fairly demanding stance, given the fact that revenue generated by commercials allows us to enjoy televised entertainment for free at any time we please, or at least at the rates that competing cable or satellite broadcast companies can afford.

Onkel Neal · 02-04-11, 10:49 AM

Quote:

Originally Posted by tater

Loved that ad.

It's not about selling a specific car, it's about branding.
Given the placement for Superbowl it makes sense.

This man is right.

CaptainHaplo · 02-04-11, 11:13 AM

My 10 year old loved it. I liked it.

Branding - he yells punch buggy whenever he sees a vw bug. Go ahead -say branding doesnt work...

AVGWarhawk · 02-04-11, 11:21 AM

Cute commercial. VW SUCKS

02-03-11, 04:28 PM	#1
frau kaleun Rear Admiral Join Date: Nov 2009 Location: Skyri--oh who are we kidding, I'm probably at Lowe's. Again. Posts: 12,706 Downloads: 168 Uploads: 0	Super Bowl Ad Spoiler Yeah, so this supposedly won't be officially "shown" until it appears during the broadcast this weekend, but I think it's too awesome to wait until then. And so I give you... the new Volkswagen ad:

02-03-11, 07:38 PM	#3
bookworm_020 Navy Seal Join Date: Aug 2005 Location: Sinking ships off the Australian coast Posts: 5,966 Downloads: 1 Uploads: 0	Not bad! __________________ "There is always one person in any organization who knows whats going on, That person must be fired"

02-03-11, 07:55 PM	#4
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,361 Downloads: 63 Uploads: 0	Kinda a sucky commercial. VWs can come with remote starters? Makes me want to sell my car and buy a VW. no, I can't back that up. __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.

02-03-11, 08:12 PM	#6
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,361 Downloads: 63 Uploads: 0	It is one of those commercials that is amusing the first time you see it. I don't think I would ever want to see it again and it certainly does not portray its product in an especially favourable I-want-to-buy-one light. As for being a Super Bowl level commercial. I can't believe VW would consider paying a million dollars a second or what ever the current Super Bowl rates are for this. __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.

02-03-11, 08:12 PM	#7
ReallyDedPoet Canadian Wolf Join Date: Jul 2006 Location: Canada. The one and only, East Coast Posts: 10,884 Downloads: 946 Uploads: 5	Good one __________________ Back in the Day

02-03-11, 04:44 PM	#2
Betonov Navy Seal Join Date: May 2009 Location: Slovenia Posts: 8,647 Downloads: 26 Uploads: 0	Love it I even like the car

02-03-11, 08:21 PM	#8
Gargamel Lucky Sailor Join Date: Oct 2010 Location: Rome Posts: 4,273 Downloads: 81 Uploads: 0	I liked it... the kid walking down the hallway to start was cool __________________ Luck is a residue of Design.

02-03-11, 08:57 PM	#9
Sailor Steve Eternal Patrol Join Date: Nov 2002 Location: High in the mountains of Utah Posts: 50,369 Downloads: 745 Uploads: 249	Cute. __________________ “Never do anything you can't take back.” —Rocky Russo

02-04-11, 09:36 AM	#10
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	It has a remote ignition!? OMFG <facepalm>...... This is almost as traumatizing as the time I found out it wasn't my force powers that were locking the car doors and activating the alarm. __________________ I stole this sig from Task Force

02-04-11, 09:48 AM	#11
tater Navy Seal Join Date: Mar 2007 Location: New Mexico, USA Posts: 9,023 Downloads: 8 Uploads: 2	Loved that ad. It's not about selling a specific car, it's about branding. In this case, it might be an attempt at a viral video (it already has over 5 million youtube hits). Brand recognition doesn't have to be about the product specifically, but the commercial has very high production values, and was cute as hell. Overall presents a good memory of VW in the mind of buyers. It also has the family in a nice home, so it subtly creates a sense of what kind of people buy the product (make it look more upscale than the customer might actually be). I think no one takes car ads seriously, frankly, anyone smart enough not to be swayed by ads would likely prefer reviews from unbiased sources (auto mags, websites like edmunds, or even Top Gear). Given the placement for Superbowl it makes sense. The only way to know how such creative, branding ads works would be to look at VW sales data after ad campaigns, and see if there are changes. It's tough to tell in many cases how well ads actually work (cept direct sales where the ad comes out, and the phone starts ringing).

02-04-11, 10:24 AM	#12
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	Tater gets it. Most advertising is about developing the brand. Producers and retailers understand that they are unlikely to sway you with a 30-second TV spot. They've been in the business long enough to know that consumers are fickle, independednt, and busy with other things. Their goal is to make you remember their brand the next time you consider purchasing a type of product they sell. There are only 3 types of people who have any concern about the informative content of ads: 1) People who actually watch infomercials and base their purchasing judgements upon information gleaned from them. 2) People who are technologically illiterate/lazy and therefore incapable of performing the very simple task of product research when there are billions of consumer reviews available at a glance. 3) People who have so little faith in other people and their judgement that they think ads are the work of evil, soulless corporations making a conscious effort to brainwash us into consumerism. The rest of us just prefer that the scheduled interruptions of our chosen program be at least mildly entertaining and original. It's actually a fairly demanding stance, given the fact that revenue generated by commercials allows us to enjoy televised entertainment for free at any time we please, or at least at the rates that competing cable or satellite broadcast companies can afford. __________________ I stole this sig from Task Force

02-04-11, 11:13 AM	#14
CaptainHaplo Silent Hunter Join Date: Apr 2007 Posts: 4,404 Downloads: 29 Uploads: 0	My 10 year old loved it. I liked it. Branding - he yells punch buggy whenever he sees a vw bug. Go ahead -say branding doesnt work... __________________ Good Hunting! Captain Haplo

02-04-11, 11:21 AM	#15
AVGWarhawk Lucky Jack Join Date: Jun 2005 Location: In a 1954 Buick. Posts: 28,253 Downloads: 90 Uploads: 0	Cute commercial. VW SUCKS __________________ “You're painfully alive in a drugged and dying culture.” ― Richard Yates, Revolutionary Road