(Positive thread #6) Uncle Ubi's new DRM = Publicity Stunt :)

WolfgangLuth · 02-06-10, 05:21 AM

Just a thought, but my gut feeling tells me Ubi's new DRM (DiRectMarketing!) scheme is a masterclass in Max Clifford style viral marketing. I don't believe there will be any online DRM, not on SH-V nor or any new Ubi release in the near future. I don't believe Ubisoft ever intended to. In my opinion, it's a publicity stunt.

To illustrate my point, look out for a Ubisoft spokesperson to make a "surprise" groundbreaking statement between now and the unveiling of their new DRM package next month, where they will say something like, "We're very, very sorry. After serious consideration and consultation with the public, we've decided to back down and be nice to you, our loyal customers. Ladies and Gentlemen *pause for effect* there will be no online DRM on any new Ubisoft games at this time. And by the way, Ubisoft love you. We listened to you. We are a listening company who cares about you! We're really just... *tear runs down cheek* ...cool guys like you! Please, love us... and please buy our games!!! *crying profusely* Please!!! I'm sorry, I can't say anymore..."

Result? The forums become alive with gushing praise and affection for our newly beloved Ubisoft. "Uncle Ubi" gets to play the "benevolent hero" for a while. Media interviews are called for. Sales increase. Ubisoft gets to grandstand and bask in glory, making power-speeches and statements such as, "well.. uh... we try to break new ground in freedoms for our customers and retain our forward-thinking innovation. Of course, it was solely the customers who made us rethink our position. We always put our customers first and foremost. After all, the customer is always right. Right?!" Sales increase exponentially. It's a stroke of PR genius. Edward Bernays would be proud.

If I'm wrong about this and the new online DRM is as real as a pair of Ubisoft handcuffs (with Ubisoft gimp outfit), well the only explanation (in my humble opinion) is that someone or a group of people in the company actually *want* it to go bankrupt. If that's the case, Columbo should have a trail to follow to find the culprit(s) behind the deliberate "downfall" of Ubisoft. Or just look for someone called Bernard or David Brent. Wait... "David" Brent Wilkinson?!?!

Just my two cents. Look on the bright side, if it's truly an elaborate exercise in Machiavellian PR & marketing (as I suspect), everybody wins! And Hitler can stop freaking out about loosing his connection...

Remember, "the bigger the lie, the stronger the belief" -Hitler/Goebbels.

THE_MASK · 02-06-10, 05:24 AM

Hi , its online .

Highbury · 02-06-10, 05:30 AM

Nice to see an optimistic thread.

I have some good reading while you are waiting for that announcement: http://www.icongrouponline.com/Healt...orders_Ph.html

Sgtmonkeynads · 02-06-10, 06:06 AM

Now it's just a stunt? Ask who ever came up with that stunt, and cost hundreds of pre-orders to cancel, if he will try to jump the Grand Canyon in a wheel barrow next. Sounds to me like a great way to drum up bussiness, but I still won't buy a tickett.

WolfgangLuth · 02-06-10, 06:07 AM

Yeah, I think the crazy marketing guy responsible was probably aiming for a quick promotion. Then they handed him the Knievel outfit...

WolfgangLuth · 02-06-10, 06:10 AM

Quote:

Originally Posted by Highbury

Nice to see an optimistic thread.

I have some good reading while you are waiting for that announcement: http://www.icongrouponline.com/Healt...orders_Ph.html

Haha

thanks for the warm Subsim welcome from the resident forum stalker... and it's sober sidekick?

I also have some good reading for you, while you're confined in Uncle Neal's brig: http://en.wikipedia.org/wiki/Surreal_humour

Brag · 02-06-10, 08:06 AM

Nice post

02-06-10, 01:03 PM

we will know in 26 days

Iron Budokan · 02-06-10, 01:12 PM

I wouldn't abscribe such a Machiavellian attempt to UBI. This wasn't a subtle attempt at marketing. It was a ham-fisted pratfall off the stage into the orchestra pit and little more.

Weiss Pinguin · 02-06-10, 01:18 PM

I'm just waiting for someone to put the Downfall Hitler video to the tune of everyone's anguished cries

Sailor Steve · 02-06-10, 03:44 PM

Someone else also suggested this a few days ago.

You could be right.

IanC · 02-06-10, 03:52 PM

Faking the bad guy, so to be more loved as the good guy afterwards. Don't think so.

Btw a guy tried that 'strategy' in a reality show, I think it was Survivor, and guess what, he was the first booted off the show.

02-06-10, 05:21 AM	#1
WolfgangLuth Swabbie Join Date: Dec 2008 Posts: 7 Downloads: 156 Uploads: 0	(Positive thread #6) Uncle Ubi's new DRM = Publicity Stunt :) Just a thought, but my gut feeling tells me Ubi's new DRM (DiRectMarketing!) scheme is a masterclass in Max Clifford style viral marketing. I don't believe there will be any online DRM, not on SH-V nor or any new Ubi release in the near future. I don't believe Ubisoft ever intended to. In my opinion, it's a publicity stunt. To illustrate my point, look out for a Ubisoft spokesperson to make a "surprise" groundbreaking statement between now and the unveiling of their new DRM package next month, where they will say something like, "We're very, very sorry. After serious consideration and consultation with the public, we've decided to back down and be nice to you, our loyal customers. Ladies and Gentlemen pause for effect there will be no online DRM on any new Ubisoft games at this time. And by the way, Ubisoft love you. We listened to you. We are a listening company who cares about you! We're really just... tear runs down cheek ...cool guys like you! Please, love us... and please buy our games!!! crying profusely Please!!! I'm sorry, I can't say anymore..." Result? The forums become alive with gushing praise and affection for our newly beloved Ubisoft. "Uncle Ubi" gets to play the "benevolent hero" for a while. Media interviews are called for. Sales increase. Ubisoft gets to grandstand and bask in glory, making power-speeches and statements such as, "well.. uh... we try to break new ground in freedoms for our customers and retain our forward-thinking innovation. Of course, it was solely the customers who made us rethink our position. We always put our customers first and foremost. After all, the customer is always right. Right?!" Sales increase exponentially. It's a stroke of PR genius. Edward Bernays would be proud. If I'm wrong about this and the new online DRM is as real as a pair of Ubisoft handcuffs (with Ubisoft gimp outfit), well the only explanation (in my humble opinion) is that someone or a group of people in the company actually want it to go bankrupt. If that's the case, Columbo should have a trail to follow to find the culprit(s) behind the deliberate "downfall" of Ubisoft. Or just look for someone called Bernard or David Brent. Wait... "David" Brent Wilkinson?!?! Just my two cents. Look on the bright side, if it's truly an elaborate exercise in Machiavellian PR & marketing (as I suspect), everybody wins! And Hitler can stop freaking out about loosing his connection... Remember, "the bigger the lie, the stronger the belief" -Hitler/Goebbels.

02-06-10, 06:06 AM	#4
Sgtmonkeynads Ships Secretary Join Date: Apr 2009 Location: MilesCity Montana Posts: 583 Downloads: 614 Uploads: 0	Now it's just a stunt? Ask who ever came up with that stunt, and cost hundreds of pre-orders to cancel, if he will try to jump the Grand Canyon in a wheel barrow next. Sounds to me like a great way to drum up bussiness, but I still won't buy a tickett. __________________ Just help someone.....it makes a difference

02-06-10, 06:07 AM	#5
WolfgangLuth Swabbie Join Date: Dec 2008 Posts: 7 Downloads: 156 Uploads: 0	Yeah, I think the crazy marketing guy responsible was probably aiming for a quick promotion. Then they handed him the Knievel outfit... Last edited by WolfgangLuth; 02-06-10 at 06:40 AM.

02-06-10, 08:06 AM	#7
Brag Navy Seal Join Date: Nov 2006 Location: Docked on a Russian pond Posts: 7,072 Downloads: 2 Uploads: 0	Nice post __________________ Espionage, adventure, suspense, are just a click away Click here to look inside Brag's book: Amazon.com: Kingmaker: Alexey Braguine: Books Order Kingmaker here: http://www.subsim.com/store.html For Tactics visit:http://www.freewebs.com/kielman/

02-06-10, 01:12 PM	#9
Iron Budokan Sea Lord Join Date: Dec 2006 Location: Texas Posts: 1,778 Downloads: 32 Uploads: 0	I wouldn't abscribe such a Machiavellian attempt to UBI. This wasn't a subtle attempt at marketing. It was a ham-fisted pratfall off the stage into the orchestra pit and little more. __________________ "You will take on England wherever you find her ships, and you will break her power at sea." --Iron Coffins, Herbert A. Werner http://kennethmarkhoover.com

02-06-10, 05:24 AM	#2
THE_MASK Ace of the deep . Join Date: Jan 2006 Posts: 9,226 Downloads: 901 Uploads: 73	Hi , its online .

02-06-10, 05:30 AM	#3
Highbury The Old Man Join Date: Oct 2005 Location: 51.557, -0.102 Posts: 1,311 Downloads: 177 Uploads: 0	Nice to see an optimistic thread. I have some good reading while you are waiting for that announcement: http://www.icongrouponline.com/Healt...orders_Ph.html

02-06-10, 01:03 PM	#8
Webster Stowaway Posts: n/a Downloads: Uploads:	we will know in 26 days

02-06-10, 01:18 PM	#10
Weiss Pinguin Ocean Warrior Join Date: Nov 2008 Location: Auburn, Alabama Posts: 3,333 Downloads: 101 Uploads: 0	I'm just waiting for someone to put the Downfall Hitler video to the tune of everyone's anguished cries __________________

02-06-10, 03:44 PM	#11
Sailor Steve Eternal Patrol Join Date: Nov 2002 Location: High in the mountains of Utah Posts: 50,369 Downloads: 745 Uploads: 249	Someone else also suggested this a few days ago. You could be right. __________________ “Never do anything you can't take back.” —Rocky Russo

02-06-10, 03:52 PM	#12
IanC Grey Wolf Join Date: Nov 2008 Location: Running silent and deep Posts: 902 Downloads: 3 Uploads: 0	Faking the bad guy, so to be more loved as the good guy afterwards. Don't think so. Btw a guy tried that 'strategy' in a reality show, I think it was Survivor, and guess what, he was the first booted off the show.