2 girls arrested for marketing stunt at FIFA WC

[DarkFish]

http://www.marketingweek.co.uk/news/...014780.article

In monday's Netherlands-Denmark match, 36 Dutch female supporters, disguised as Danish supporters, took off their Danish attire halfway during the match, revealing orange Bavaria dresses.
Despite the fact that these particular dresses barely have any Bavaria marketing on them, and as such only have a meaning for Dutchmen who already know the dresses, they were immediately taken out of the stadium and arrested.
Two of them now face charges of up to 6 months prison

Great action by Bavaria BTW, if the FIFA hadn't got those girls arrested, nobody would have paid any attention. Now that it's all over the Dutch news and stuff, Bavaria has got all the marketing they could wish for. All costs: 36 flight/match tickets and 1 fine
Bavaria PR Department FTW



BTW, it's not the first time Bavaria has some hugely fantastic but illegal marketing stunt. My personal favorite is their response to a certain Heineken commercial:


Needless to say this commercial didn't last long until it was banned

[August]

[ivank]

GO NEDERLANDS! I am so moving there, screw Germany and shipbuilding!

[cj95]

I totally dont get it.

Arrested for what?

[nikimcbee]

I approve of those girls

Arrested for what?

Breaking the terms of the merchandising act.

Originally Posted by Tribesman

Breaking the terms of the merchandising act.

Sounds like a tyranny!

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition. In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.

Sounds like a tyranny!

No, its simple business. Fifa is selling something, Bavaria wanted to obtain the service Fifa sells without paying them for it.

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition.

If you are selling exclusive rights you are selling exclusive rights. If you are selling primary rights you are selling primary rights. Its all fair and is market competition.

In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.

Welcome to the world.

[SteamWake]

Originally Posted by cj95

I totally dont get it.

Arrested for what?

Exactly..... 'arrested' for a advertising stunt

Almost sounds like America

Soccer fans are just nuts... period.

[Jimbuna]

Originally Posted by thorn69

Sounds like a tyranny!

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition. In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.

That is business I'm afraid.

FIFA own the competition and are milking it for as much as they can get.

It is the same at any major sporting event as far as I am aware.

I hope Bavaria do the right thing for those girls or the negative impact on their image could be extremely costly.

[SteamWake]

Negative impact?

WTF oh noes.. they wore an orange dress.. what were they thinking?

The whole thing is ridiculous.

[DarkFish]

Originally Posted by thorn69

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition. In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.

well, yeah, that's pretty much it. Fair or not, that's business.
The girls knew they were gonna get thrown out of the stadium. Bavaria knew the girls were gonna get thrown out of the stadium. Bavaria knew they'd very likely get fined.
And that's where the sheer ingeniousness of this act lays. If the FIFA hadn't done anything, nobody would have noticed. I mean, those dresses don't even have the Bavaria logo prominently displayed (it doesn't even show in all videos I've seen). Now, because the FIFA goes in against the marketing stunt, they are essentially marketing Bavaria themselves

These girls should have thrown out of the stadium. Bavaria should be fined. That's all part of the plan.
But 6 months in prison for those girls?! This is a huge case of shooting the messenger.

[August]

Originally Posted by SteamWake

Negative impact?

WTF oh noes.. they wore an orange dress.. what were they thinking?

The whole thing is ridiculous.

Yeah i'm trying to imagine a similar thing happening at a US Football or Baseball game. Would anyone even notice? Or having noticed would anyone even care?

Yeah i'm trying to imagine a similar thing happening at a US Football or Baseball game.

Try it.

WTF oh noes.. they wore an orange dress.. what were they thinking?

Exactly, but as you aintthinking you don't understand it.
You are supoirting the very thing that undermines all that you support

[Wolfehunter]

Originally Posted by thorn69

Sounds like a tyranny!

So basically FIFA only takes the highest bidders to allow advertisement rights to and doesn't allow for fair market competition. In essence, a small company has no chance of advertising through FIFA World cup because they just can't financially compete with a giant company like Budweiser when it comes to bidding.

Yup its run by crooks of the biggest calibre... Not about football but money...