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Old 02-20-11, 09:36 PM   #1
Gargamel
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I think it's hilarious, and don't think it went too far. Yeah it's pushing the line, but it's not too bad. It's not like Waffle House put up a billboard saying "You're not going to find better scrambled eggs unless you push your wife down some stairs!" That would be just crude. People over react to the smallest things, like that cartoon network stunt in Boston few years ago. Terrorist attack by lite-bright boxes? Cmon.

I'd go drink these guys' kool-aid. Of course, they may have run into copyright issues that forced them to pull it. But they don't care, there is no such thing as bad press in this case.

I noticed in the article they only quoted one consumer who was actually offended, and a couple industry type people who agree.

Maybe i'm just young enough to not remember this when it happened, but when it is ok to advertise based on historical events? Could Lipton do something like "Good enough to keep on the boat?", or a steel company do something with the WTC?

I think the audience they are targeting here is not the one that will get offended by this.
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Old 02-21-11, 06:38 PM   #2
TLAM Strike
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Quote:
Originally Posted by Gargamel View Post
Could Lipton do something like "Good enough to keep on the boat?"...


"Lipton Teas... too good to toss in the harbour."

Brilliant!!


Quote:
or a steel company do something with the WTC?
I guess that would be better than an Airline doing it...
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Old 02-21-11, 06:53 PM   #3
Gargamel
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Quote:
Originally Posted by TLAM Strike View Post


"Lipton Teas... too good to toss in the harbour."

Brilliant!!


I guess that would be better than an Airline doing it...
Yeah... I think their new "tower avoidance" systems probably wouldn't make for good PR.
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