2 girls arrested for marketing stunt at FIFA WC

DarkFish · 06-18-10, 05:49 PM

http://www.marketingweek.co.uk/news/...014780.article

In monday's Netherlands-Denmark match, 36 Dutch female supporters, disguised as Danish supporters, took off their Danish attire halfway during the match, revealing orange Bavaria dresses.
Despite the fact that these particular dresses barely have any Bavaria marketing on them, and as such only have a meaning for Dutchmen who already know the dresses, they were immediately taken out of the stadium and arrested.
Two of them now face charges of up to 6 months prison

Great action by Bavaria BTW, if the FIFA hadn't got those girls arrested, nobody would have paid any attention. Now that it's all over the Dutch news and stuff, Bavaria has got all the marketing they could wish for. All costs: 36 flight/match tickets and 1 fine

Bavaria PR Department FTW

BTW, it's not the first time Bavaria has some hugely fantastic but illegal marketing stunt. My personal favorite is their response to a certain Heineken commercial:

Needless to say this commercial didn't last long until it was banned

August · 06-18-10, 08:00 PM

ivank · 06-18-10, 10:07 PM

GO NEDERLANDS! I am so moving there, screw Germany and shipbuilding!

cj95 · 06-18-10, 11:24 PM

I totally dont get it.

Arrested for what?

nikimcbee · 06-18-10, 11:27 PM

I approve of those girls

06-19-10, 03:05 AM

Quote:

Arrested for what?

Breaking the terms of the merchandising act.

SteamWake · 06-19-10, 07:36 AM

Quote:

Originally Posted by cj95

I totally dont get it.

Arrested for what?

Exactly..... 'arrested' for a advertising stunt

Almost sounds like America

Soccer fans are just nuts... period.

06-18-10, 05:49 PM	#1
DarkFish Sea Lord Join Date: Aug 2008 Location: Stinking drunk in Eindhoven, the Netherlands Posts: 1,844 Downloads: 28 Uploads: 0	2 girls arrested for marketing stunt at FIFA WC http://www.marketingweek.co.uk/news/...014780.article In monday's Netherlands-Denmark match, 36 Dutch female supporters, disguised as Danish supporters, took off their Danish attire halfway during the match, revealing orange Bavaria dresses. Despite the fact that these particular dresses barely have any Bavaria marketing on them, and as such only have a meaning for Dutchmen who already know the dresses, they were immediately taken out of the stadium and arrested. Two of them now face charges of up to 6 months prison Great action by Bavaria BTW, if the FIFA hadn't got those girls arrested, nobody would have paid any attention. Now that it's all over the Dutch news and stuff, Bavaria has got all the marketing they could wish for. All costs: 36 flight/match tickets and 1 fine Bavaria PR Department FTW BTW, it's not the first time Bavaria has some hugely fantastic but illegal marketing stunt. My personal favorite is their response to a certain Heineken commercial: Needless to say this commercial didn't last long until it was banned __________________

06-18-10, 08:00 PM	#2
August Wayfaring Stranger Join Date: Apr 2005 Location: Massachusetts Posts: 23,221 Downloads: 0 Uploads: 0	__________________ Flanked by life and the funeral pyre. Putting on a show for you to see.

06-18-10, 10:07 PM	#3
ivank The Old Man Join Date: Apr 2008 Location: Huntington, Long Island, New York Posts: 1,426 Downloads: 284 Uploads: 0	GO NEDERLANDS! I am so moving there, screw Germany and shipbuilding! __________________ Head of The Surface Warfare Super-Mod Team Leutnant z. S. David U. Ziegler U-105 IXB On Patrol 1

06-18-10, 11:24 PM	#4
cj95 Lieutenant Join Date: Jan 2005 Location: Houston, Texas Posts: 258 Downloads: 141 Uploads: 0	I totally dont get it. Arrested for what? __________________ . >> USS TEXAS BB-35 Restoration CrewMember <<

06-18-10, 11:27 PM	#5
nikimcbee Fleet Admiral Join Date: Jul 2003 Location: Patroling the Slot. Posts: 17,952 Downloads: 90 Uploads: 0	I approve of those girls __________________