Dot brand versus dot com: Internet domains go head to head

Gerald · 09-30-11, 03:45 PM

Death sentence?: As brands are given the opportunity to have their own domains, could the dominance of .com be at an end?

Business is good. Your bathroom fittings company has replaced the conveniences in half the homes in your neighbourhood. But there's one small fly in your ointment.

You were a bit late to the game when it came to the internet.

And when you finally decided to go online,(See article) was already taken. You're pretty sure this must be the reason you haven't made quite the splash you wanted in other towns.

Is there another way?

Domain dominion,

Beginning in January 2012, applications open for a new class of gTLD (generic top level domain).

The people who control the use of internet domains, Icann (Internet Committee for Assigned Names and Numbers), announced in June they were extending the suffixes used for web addresses beyond the existing 22 (.com, .net, .uk, etc).

Interested parties can apply to run one, and either retain it for themselves, or set up as a registrar selling domains within groups like .car or .bank.

The suffixes don't have to be roman letters, so could for example be Chinese characters.

Some rules do apply - for instance, they must have at least three letters (Icann is holding onto the remaining two letter domains in case new countries are created).

So now companies can bid for their own gTLD for the first time. Think .hitachi, .coke, .facebook.

Could .com's dominance be coming to an end?

http://www.bbc.co.uk/news/business-15084318

Note: 30 September 2011 Last updated at 03:54 GMT

09-30-11, 03:45 PM	#1
Gerald SUBSIM Newsman Join Date: May 2008 Location: Close to sea Posts: 24,254 Downloads: 553 Uploads: 0	Dot brand versus dot com: Internet domains go head to head Death sentence?: As brands are given the opportunity to have their own domains, could the dominance of .com be at an end? Business is good. Your bathroom fittings company has replaced the conveniences in half the homes in your neighbourhood. But there's one small fly in your ointment. You were a bit late to the game when it came to the internet. And when you finally decided to go online,(See article) was already taken. You're pretty sure this must be the reason you haven't made quite the splash you wanted in other towns. Is there another way? Domain dominion, Beginning in January 2012, applications open for a new class of gTLD (generic top level domain). The people who control the use of internet domains, Icann (Internet Committee for Assigned Names and Numbers), announced in June they were extending the suffixes used for web addresses beyond the existing 22 (.com, .net, .uk, etc). Interested parties can apply to run one, and either retain it for themselves, or set up as a registrar selling domains within groups like .car or .bank. The suffixes don't have to be roman letters, so could for example be Chinese characters. Some rules do apply - for instance, they must have at least three letters (Icann is holding onto the remaining two letter domains in case new countries are created). So now companies can bid for their own gTLD for the first time. Think .hitachi, .coke, .facebook. Could .com's dominance be coming to an end? http://www.bbc.co.uk/news/business-15084318 Note: 30 September 2011 Last updated at 03:54 GMT __________________ Nothing in life is to be feard,it is only to be understood. Marie Curie