Nokia and Microsoft form partnership

Gerald · 02-11-11, 09:12 AM

Nokia has joined forces with Microsoft in an attempt to regain ground lost to the iPhone and Android-based devices.

The deal will see Nokia use the Windows phone operating system for its smartphones, the company said.

It means that Nokia's existing operating systems will be sidelined.

Windows first: Speaking about the new partnership with Microsoft, Mr Elop said that "the game has changed from a battle of devices to a war of ecosystems".

"An ecosystem with Microsoft and Nokia has unrivalled scale around the globe," he said.

Microsoft's chief executive Steve Ballmer was also present at the launch, underlining the importance of the deal to the computing giant.

http://www.bbc.co.uk/news/business-12427680

Note: 11 February 2011 Last updated at 09:41 GMT

Feuer Frei! · 02-11-11, 09:40 AM

It's a win-win situation for Microsoft, the future of the PC is mobile, no doubt about it.
Not so good for Nokia in my opinion,
Here's why:
Nokia has for a decade said: the future of mobile phone handsets would go like the PC industry, to software and services.
They bought full ownership of Symbian, the world's most used smartphone OS platform - and had already a near-completed replacement OS for Symbian, called MeeGo (developed with Intel). Now they abandon all that, and take onboard a brand new OS developed by Microsoft that has a miniscule market share, miniscule development community etc.
But they will continue to support Symbian for a couple of years, and they will still support MeeGo as an open source OS and wil release at least one MeeGo device this year.
Nokia will support THREE operating systems? Nokia's Symbian developers will feel betrayed, won't they?
Cost and confusion right there i'd say.
And a partnership with Microsoft is dangerous on a few levels, if one can remember when Microsoft had entered the Smartfones business, in particular dealings with HTC and Motorola, which weren't very good.
Time will tell.

Gerald · 02-11-11, 09:42 AM

Quote:

Originally Posted by Feuer Frei!

It's a win-win situation for Microsoft, the future of the PC is mobile, no doubt about it.
Not so good for Nokia in my opinion,
Here's why:
Nokia has for a decade said: the future of mobile phone handsets would go like the PC industry, to software and services.
They bought full ownership of Symbian, the world's most used smartphone OS platform - and had already a near-completed replacement OS for Symbian, called MeeGo (developed with Intel). Now they abandon all that, and take onboard a brand new OS developed by Microsoft that has a miniscule market share, miniscule development community etc.
But they will continue to support Symbian for a couple of years, and they will still support MeeGo as an open source OS and wil release at least one MeeGo device this year.
Nokia will support THREE operating systems? Nokia's Symbian developers will feel betrayed, won't they?
Cost and confusion right there i'd say.
And a partnership with Microsoft is dangerous on a few levels, if one can remember when Microsoft had entered the Smartfones business, in particular dealings with HTC and Motorola, which weren't very good.
Time will tell.

True! Microsoft is clearly the biggest winners at the moment.

Jimbuna · 02-11-11, 02:12 PM

papa_smurf · 02-12-11, 06:23 AM

Quote:

Originally Posted by Feuer Frei!

It's a win-win situation for Microsoft, the future of the PC is mobile, no doubt about it.
Not so good for Nokia in my opinion,
Here's why:
Nokia has for a decade said: the future of mobile phone handsets would go like the PC industry, to software and services.
They bought full ownership of Symbian, the world's most used smartphone OS platform - and had already a near-completed replacement OS for Symbian, called MeeGo (developed with Intel). Now they abandon all that, and take onboard a brand new OS developed by Microsoft that has a miniscule market share, miniscule development community etc.
But they will continue to support Symbian for a couple of years, and they will still support MeeGo as an open source OS and wil release at least one MeeGo device this year.
Nokia will support THREE operating systems? Nokia's Symbian developers will feel betrayed, won't they?
Cost and confusion right there i'd say.
And a partnership with Microsoft is dangerous on a few levels, if one can remember when Microsoft had entered the Smartfones business, in particular dealings with HTC and Motorola, which weren't very good.
Time will tell.

Even with this new partnership, I doubt Apple and El Jobs will be worried by this. Nokia were caught napping by Apple with the iPhone and Google with Android.

UnderseaLcpl · 02-12-11, 07:50 AM

I think what Microsoft is really after is Nokia's historical expertise in manufacturing outdoor-wear like rubber galoshes and fur goods, which their customers will need whilst trying to endure software freezes and wade through their excrement-laden operating systems.

Ok, on to srs bizness.

I tend to agree with Feur Frei on this subject, although for different reasons. I see Nokia suffering from two things:
1) The companies have different management and operating styles, but Microsoft is dominant. Nokia got itself into this position because it saw the opportunity to jump on the bandwagon with a nigh-universal system, thereby capturing market share in what most see as the inevitable integration of PCs with mobile tech. They're counting on Microsoft's dominance to secure their place in a developing market.

Unfortunately, that works both ways. Microsoft is counting on Nokia's preeminence as a way to blitzkrieg the mobile data market, and they don't have a history of being gentle with such things. Nokia knows this, which is why they are admitting that jobs will be lost. They know that Microsoft will replace their employees with Microsoft employees where possible, and not the other way around, but they're counting on the increased market share to secure the future of their company against troubling and popular challengers. In short, Nokia and Microsoft are both counting on Microsoft's "brute force" approach.

I'm not entirely sure this is a wise decision on the part of either company in such a nascent market. Customers interested in instant data from anywhere at any time are by nature not a particularly patient or understanding bunch. If Microsoft screws up their platform one or two times, the initiative will be lost.

2) Nokia is taking a considerable risk with their core business by being so exclusive. That company had to invest a lot of effort in becoming what it is today, and a few typical Microsoft failures could ruin that effort within a few months. Even if they break away from the deal when/if it becomes apparent that the decision was wrong, they'll have to endure a period of stigmatization, which can be very harmful to a company with such a narrow profit margin and such a heavy investment in smartphones.
---------------------------------------------------------------

Time will tell, but I'm betting that this move hurts Nokia for the forseeable future. I'm betting that the first platforms available from MS end up being a disappointment, and I'm betting that Nokia will suffer as a result.

vienna · 02-12-11, 03:30 PM

Overlooked in all the discussions about Apple is the manner in which Apple markets their products. The marketing is not so much as "bait and switch" as "bait and bait". Their most recent porducts have been released lacking certain features, e.g., a camera on the iPad. The idea seems to be to release the product, hype it endlessly as a "must have" item, sell as many as they can, then re-release the product a "newer & enhanced" version and repeat the hype. The iPad could have been released with a built-in camera and other features, but wasn't, for no apparent reason. It is mindful of the business practices of IBM in it's mainframe glory days. A former associate of mine who worked for IBM told me that IBM would create a new improved model of an existing mainframe/opertating system and basically shelve it until its competition caught up to them and then release the "new" version to stifle the competion. Apple seems to operate along the same model. This is one of the main reasons why I do not rush right out and buy the latest technology as it is released; eventually there will be a better, more featured and usually cheaper product in the near future, sometimes from a competing brand. I will pay for good technology but not hype and questionable marketing.

XabbaRus · 02-12-11, 04:29 PM

That's the problem. You have Apple on one hand and Google on the other.

Neither of them i trust. What i don't like about Apple is the Jobs and his sanctimonious pronouncements and gloating.

02-11-11, 09:12 AM	#1
Gerald SUBSIM Newsman Join Date: May 2008 Location: Close to sea Posts: 24,254 Downloads: 553 Uploads: 0	Nokia and Microsoft form partnership Nokia has joined forces with Microsoft in an attempt to regain ground lost to the iPhone and Android-based devices. The deal will see Nokia use the Windows phone operating system for its smartphones, the company said. It means that Nokia's existing operating systems will be sidelined. Windows first: Speaking about the new partnership with Microsoft, Mr Elop said that "the game has changed from a battle of devices to a war of ecosystems". "An ecosystem with Microsoft and Nokia has unrivalled scale around the globe," he said. Microsoft's chief executive Steve Ballmer was also present at the launch, underlining the importance of the deal to the computing giant. http://www.bbc.co.uk/news/business-12427680 Note: 11 February 2011 Last updated at 09:41 GMT __________________ Nothing in life is to be feard,it is only to be understood. Marie Curie

02-11-11, 09:40 AM	#2
Feuer Frei! Navy Seal Join Date: Sep 2009 Location: Valhalla Posts: 5,295 Downloads: 141 Uploads: 17	It's a win-win situation for Microsoft, the future of the PC is mobile, no doubt about it. Not so good for Nokia in my opinion, Here's why: Nokia has for a decade said: the future of mobile phone handsets would go like the PC industry, to software and services. They bought full ownership of Symbian, the world's most used smartphone OS platform - and had already a near-completed replacement OS for Symbian, called MeeGo (developed with Intel). Now they abandon all that, and take onboard a brand new OS developed by Microsoft that has a miniscule market share, miniscule development community etc. But they will continue to support Symbian for a couple of years, and they will still support MeeGo as an open source OS and wil release at least one MeeGo device this year. Nokia will support THREE operating systems? Nokia's Symbian developers will feel betrayed, won't they? Cost and confusion right there i'd say. And a partnership with Microsoft is dangerous on a few levels, if one can remember when Microsoft had entered the Smartfones business, in particular dealings with HTC and Motorola, which weren't very good. Time will tell. __________________ "History is the lies that the victors agree on"- Napoleon LINK TO MY SH 3 MODS

02-11-11, 02:12 PM	#4
Jimbuna Chief of the Boat Join Date: Feb 2006 Location: 250 metres below the surface Posts: 190,499 Downloads: 63 Uploads: 13	__________________ Wise men speak because they have something to say; Fools because they have to say something. Oh my God, not again!!

02-12-11, 07:50 AM	#6
UnderseaLcpl Silent Hunter Join Date: May 2008 Location: Storming the beaches! Posts: 4,254 Downloads: 0 Uploads: 0	I think what Microsoft is really after is Nokia's historical expertise in manufacturing outdoor-wear like rubber galoshes and fur goods, which their customers will need whilst trying to endure software freezes and wade through their excrement-laden operating systems. Ok, on to srs bizness. I tend to agree with Feur Frei on this subject, although for different reasons. I see Nokia suffering from two things: 1) The companies have different management and operating styles, but Microsoft is dominant. Nokia got itself into this position because it saw the opportunity to jump on the bandwagon with a nigh-universal system, thereby capturing market share in what most see as the inevitable integration of PCs with mobile tech. They're counting on Microsoft's dominance to secure their place in a developing market. Unfortunately, that works both ways. Microsoft is counting on Nokia's preeminence as a way to blitzkrieg the mobile data market, and they don't have a history of being gentle with such things. Nokia knows this, which is why they are admitting that jobs will be lost. They know that Microsoft will replace their employees with Microsoft employees where possible, and not the other way around, but they're counting on the increased market share to secure the future of their company against troubling and popular challengers. In short, Nokia and Microsoft are both counting on Microsoft's "brute force" approach. I'm not entirely sure this is a wise decision on the part of either company in such a nascent market. Customers interested in instant data from anywhere at any time are by nature not a particularly patient or understanding bunch. If Microsoft screws up their platform one or two times, the initiative will be lost. 2) Nokia is taking a considerable risk with their core business by being so exclusive. That company had to invest a lot of effort in becoming what it is today, and a few typical Microsoft failures could ruin that effort within a few months. Even if they break away from the deal when/if it becomes apparent that the decision was wrong, they'll have to endure a period of stigmatization, which can be very harmful to a company with such a narrow profit margin and such a heavy investment in smartphones. --------------------------------------------------------------- Time will tell, but I'm betting that this move hurts Nokia for the forseeable future. I'm betting that the first platforms available from MS end up being a disappointment, and I'm betting that Nokia will suffer as a result. __________________ I stole this sig from Task Force

02-12-11, 04:29 PM	#8
XabbaRus Navy Seal Join Date: Sep 2001 Posts: 5,330 Downloads: 5 Uploads: 0	That's the problem. You have Apple on one hand and Google on the other. Neither of them i trust. What i don't like about Apple is the Jobs and his sanctimonious pronouncements and gloating. __________________

02-12-11, 03:30 PM	#7
vienna Navy Seal Join Date: Jun 2005 Location: Anywhere but the here & now... Posts: 7,711 Downloads: 85 Uploads: 0	Overlooked in all the discussions about Apple is the manner in which Apple markets their products. The marketing is not so much as "bait and switch" as "bait and bait". Their most recent porducts have been released lacking certain features, e.g., a camera on the iPad. The idea seems to be to release the product, hype it endlessly as a "must have" item, sell as many as they can, then re-release the product a "newer & enhanced" version and repeat the hype. The iPad could have been released with a built-in camera and other features, but wasn't, for no apparent reason. It is mindful of the business practices of IBM in it's mainframe glory days. A former associate of mine who worked for IBM told me that IBM would create a new improved model of an existing mainframe/opertating system and basically shelve it until its competition caught up to them and then release the "new" version to stifle the competion. Apple seems to operate along the same model. This is one of the main reasons why I do not rush right out and buy the latest technology as it is released; eventually there will be a better, more featured and usually cheaper product in the near future, sometimes from a competing brand. I will pay for good technology but not hype and questionable marketing.