EA To Release Paid DLC Prior To Packaged Game Launches

[kiwi_2005]

EA get stuffed. Atm its aimed at console players wont be too long before pc gamers get the same deal. Remeber your be downloading a ''PREMIUM'' demo geewiz that must be worth it then. Pay $15 bucks for a demo that wiill have 3-4 hrs of game play.

I don't care i would never pay for a demo, give me the demo for free let me try out the game and if i like it then i will purchase it. Otherwise its who cares at least we got $15 out of you sucker!

http://www.gamasutra.com/view/news/2...r%20/%3Ees.php

After an investor visit with Electronic Arts, analyst Michael Pachter said that the publisher is planning a strategy that will involve selling "premium downloadable content" before a packaged game's release.

According to a Monday investor note from Wedbush Morgan's Pachter, Nick Earl, general manager of EA-owned Dead Space studio Visceral Games, revealed the new strategy.

Pachter wrote, "The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009’s Battlefield 1943."

He added, "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."

Pachter separately told Gamasutra in an email, "I think that the plan is to release PDLC at $15 that has 3-4 hours of gameplay, so [it has] a very high perceived value, then [EA will] take the feedback from the community (press and players) to tweak the follow-on full game that will be released at a normal packaged price point."