Intel advert backfires

Konovalov · 08-03-07, 08:07 AM

http://technology.timesonline.co.uk/...cle2192554.ece

It appears that my Intel Core 2 Duo E6600 CPU in my system thinks that it is a little Adolf Hitler.

JSLTIGER · 08-03-07, 08:16 AM

That's what you get for going Intel :p

bigboywooly · 08-03-07, 08:24 AM

Quote:

Blogs were quick to spot the connotation of a white master surveying a group of black workers apparently bowed at his feet.

Racism where there isnt any
Phah

SUBMAN1 · 08-03-07, 09:41 AM

Quote:

Originally Posted by bigboywooly

Racism where there isnt any
Phah

My sentiments exactly. This world is going crazy. If it were a black man with white runners, no one would care.

-S

Chock · 08-03-07, 10:09 AM

This is the kind of crap I have to put up with whenever I do art direction for any council or government projects I produce artwork for. It's all 'Oooh, you must have a black person in that group shot, and a person in a wheelchair, and a lesbian single parent sperm whale etc, etc.'

Those of you who saw my WestWind promo joke movie will note that I even let this kind of bollox influence me on that, with one of the airline pilots being a negro, and I did that pretty much without conciously thinking about it.

It should have occurred to the advertisers I think, but then again, those who complain about this sort of thing need to go and find something better to do, it's not racist, it's just ill-advised. Unless Intel are replacing their Intel Inside slogan with Sieg Heil or something.

Chock

Jimbuna · 08-03-07, 10:14 AM

PC gone OTT

Intel Inside....Idiot Outside

August · 08-03-07, 10:34 AM

Images have a significant power which is why advertizing uses them, but being professionals they should be more aware of the unintended messages conveyed by the images they use as well as those they are designed for.

SUBMAN1 · 08-03-07, 12:27 PM

Quote:

Originally Posted by August

Images have a significant power which is why advertizing uses them, but being professionals they should be more aware of the unintended messages conveyed by the images they use as well as those they are designed for.

The problem is, if the ad is innocent, then they shouldn't have to worry about the Racism card. This is just a couple of black people whom have nothing better to do other than pulling the racist card again - pure political correctness. To me, this truely stinks of racism from the very people that are the ones calling racism.

Can't we all live together in harmony for once?

-S

bookworm_020 · 08-03-07, 10:00 PM

But everyone knows that white men can't run! I'm living proof of that!

Jimbuna · 08-04-07, 05:45 AM

Quote:

Originally Posted by SUBMAN1

Quote:

Originally Posted by August

Images have a significant power which is why advertizing uses them, but being professionals they should be more aware of the unintended messages conveyed by the images they use as well as those they are designed for.

The problem is, if the ad is innocent, then they shouldn't have to worry about the Racism card. This is just a couple of black people whom have nothing better to do other than pulling the racist card again - pure political correctness. To me, this truely stinks of racism from the very people that are the ones calling racism.

Can't we all live together in harmony for once?

-S

In full agreement with you on this matey

08-03-07, 08:07 AM	#1
Konovalov Ocean Warrior Join Date: Sep 2002 Location: High Wycombe, Bucks, UK Posts: 2,811 Downloads: 9 Uploads: 0	Intel advert backfires http://technology.timesonline.co.uk/...cle2192554.ece It appears that my Intel Core 2 Duo E6600 CPU in my system thinks that it is a little Adolf Hitler. __________________ "In a Christian context, sexuality is traditionally seen as a consequence of the Fall, but for Muslims, it is an anticipation of paradise. So I can say, I think, that I was validly converted to Islam by a teenage French Jewish nudist." Sheikh Abdul-Hakim Murad (Timothy Winter)

08-03-07, 08:16 AM	#2
JSLTIGER The Old Man Join Date: Jan 2004 Location: Parkland, FL, USA Posts: 1,437 Downloads: 5 Uploads: 0	That's what you get for going Intel :p __________________ Thor: Intel Core i7 4770K\|ASUS Z87Pro\|32GB DDR3 RAM\|11GB EVGA GeForce RTX 2080Ti Black\|256GB Crucial M4 SSD+2TB WD HDD\|4X LG BD-RE\|32" Acer Predator Z321QU 165Hz G-Sync (2540x1440)\|Logitech Z-323 2.1 Sound\|Win 10 Pro Explorer (MSI GL63 8RE-629 Laptop): Intel Core i7 8750H\|16GB DDR4 RAM\|6GB GeForce GTX 1060\|128GB SSD+1TB HDD\|15.6" Widescreen (1920x1080)\|Logitech R-20 2.1 Sound\|Win 10 Home

08-03-07, 10:09 AM	#5
Chock Sea Lord Join Date: May 2005 Location: Under a thermal layer in chilly Olde England Posts: 1,842 Downloads: 0 Uploads: 0	This is the kind of crap I have to put up with whenever I do art direction for any council or government projects I produce artwork for. It's all 'Oooh, you must have a black person in that group shot, and a person in a wheelchair, and a lesbian single parent sperm whale etc, etc.' Those of you who saw my WestWind promo joke movie will note that I even let this kind of bollox influence me on that, with one of the airline pilots being a negro, and I did that pretty much without conciously thinking about it. It should have occurred to the advertisers I think, but then again, those who complain about this sort of thing need to go and find something better to do, it's not racist, it's just ill-advised. Unless Intel are replacing their Intel Inside slogan with Sieg Heil or something. Chock __________________

08-03-07, 10:14 AM	#6
Jimbuna Chief of the Boat Join Date: Feb 2006 Location: 250 metres below the surface Posts: 190,500 Downloads: 63 Uploads: 13	PC gone OTT Intel Inside....Idiot Outside __________________ Wise men speak because they have something to say; Fools because they have to say something. Oh my God, not again!!

08-03-07, 10:34 AM	#7
August Wayfaring Stranger Join Date: Apr 2005 Location: Massachusetts Posts: 23,197 Downloads: 0 Uploads: 0	Images have a significant power which is why advertizing uses them, but being professionals they should be more aware of the unintended messages conveyed by the images they use as well as those they are designed for. __________________ Flanked by life and the funeral pyre. Putting on a show for you to see.

08-03-07, 10:00 PM	#9
bookworm_020 Navy Seal Join Date: Aug 2005 Location: Sinking ships off the Australian coast Posts: 5,966 Downloads: 1 Uploads: 0	But everyone knows that white men can't run! I'm living proof of that! __________________ "There is always one person in any organization who knows whats going on, That person must be fired"