BBC News Magazine: Ice cream: How much would you pay?

[Gerald]

Making the ice cream itself is easier and more enjoyable

In the heat of summer, nothing soothes quite like an ice cream - unless the price is a sore point, as it was for two British couples visiting the Spanish Steps in Rome. But how much is too much to pay for one of the nation's favourite treats?

A 64 euro (£54, $83) bill for four ice creams seems like a gross act of over-charging.

http://www.bbc.co.uk/news/magazine-22447799

Note: 11 May 2013 Last updated at 23:55 GMT