Coke is Bringing Sexy Back to Milk

vienna · 12-02-14, 01:16 PM

This has to be one of the most questionable moves by a major in advertising history:

https://www.yahoo.com/style/fairlife...060397943.html

What next?: Mom in a string bikini and sexy apple pies?...

<O>

Oberon · 12-02-14, 01:24 PM

We really are regressing back to the 1950s...

Oberon · 12-02-14, 01:44 PM

Watch out, watch out, there's a Humphrey about...

Betonov · 12-02-14, 01:49 PM

Maybe it's just living in the Balkans or close to German FKK beaches in Croatia, but those ads are really really mild.
Unhygenic yes, but not shocking.

MH · 12-02-14, 02:00 PM

Quote:

Originally Posted by vienna

This has to be one of the most questionable moves by a major in advertising history:

https://www.yahoo.com/style/fairlife...060397943.html

What next?: Mom in a string bikini and sexy apple pies?...

<O>

Those adds look really cool actually.

vienna · 12-02-14, 02:16 PM

I'm not knocking the quality of the images, I just find it a very questionable way to promote milk. Also, going this route opens Coke to all kinds of backlash form all kinds of groups and portions of the buying public. It seems Coke hasn't learned from the "New Coke" debacle a few decades back...

<O>

Oberon · 12-02-14, 02:22 PM

It's a disconnect from the public, like most big businesses, governments and the like, but since enough people will buy it anyway then they dont' notice it except from the media backlash.

MH · 12-02-14, 02:27 PM

Quote:

Originally Posted by vienna

I'm not knocking the quality of the images, I just find it a very questionable way to promote milk. Also, going this route opens Coke to all kinds of backlash form all kinds of groups and portions of the buying public. It seems Coke hasn't learned from the "New Coke" debacle a few decades back...

<O>

Coke wants to bring a new line of products to public attention and it seems to work...all the rest is irrelevant.

Skybird · 12-02-14, 02:47 PM

There is worse to be seen in print media than 40s-style pin-up arts.

fireftr18 · 12-02-14, 03:00 PM

I'm with MH, they are kind of cool. I don't know if it's the best way to advertise or not, but too many people are too offended by them.

Schroeder · 12-02-14, 03:32 PM

Quote:

Originally Posted by fireftr18

but too many people are too offended by them.

It's hip to be offended these days. Everybody is offended by everything and sues over everything. Nothing new here.
I for myself don't see what the outrage is. Those pics were actually well made and creative. I don't think they would even raise an eyebrow here in Germany.

Gargamel · 12-02-14, 05:17 PM

Quote:

Originally Posted by Schroeder

It's hip to be offended these days. Everybody is offended by everything and sues over everything. Nothing new here.
I for myself don't see what the outrage is. Those pics were actually well made and creative. I don't think they would even raise an eyebrow here in Germany.

This.

I have no issue with the ads, in fact I kind of like them. But I'm a guy.

Which means this ad campaign is GENIUS. TOTAL SUCCESS on their part. People are talking about their product. I would have never of known of this product without this discussion.

And now I'm tempted to go buy some to see if it looks as good on my girl's body as it does the pinups'.

Platapus · 12-02-14, 06:16 PM

Is this really worse than the milk ads which had women with their mouths partially open and the "product" on their lips? That was questionable.

Buddahaid · 12-02-14, 06:47 PM

Given the amount of blatant sexuality in entertainment these are lame. No bump and grind with twerking? No milk for me.

vienna · 12-02-14, 07:03 PM

I'll drink to that...

<O>

12-02-14, 01:16 PM	#1
vienna Navy Seal Join Date: Jun 2005 Location: Anywhere but the here & now... Posts: 7,711 Downloads: 85 Uploads: 0	Coke is Bringing Sexy Back to Milk This has to be one of the most questionable moves by a major in advertising history: https://www.yahoo.com/style/fairlife...060397943.html What next?: Mom in a string bikini and sexy apple pies?... <O> __________________ __________________________________________________ __

12-02-14, 02:16 PM	#6
vienna Navy Seal Join Date: Jun 2005 Location: Anywhere but the here & now... Posts: 7,711 Downloads: 85 Uploads: 0	I'm not knocking the quality of the images, I just find it a very questionable way to promote milk. Also, going this route opens Coke to all kinds of backlash form all kinds of groups and portions of the buying public. It seems Coke hasn't learned from the "New Coke" debacle a few decades back... <O> __________________ __________________________________________________ __

12-02-14, 02:47 PM	#9
Skybird Soaring Join Date: Sep 2001 Location: the mental asylum named Germany Posts: 42,615 Downloads: 10 Uploads: 0	There is worse to be seen in print media than 40s-style pin-up arts. __________________ If you feel nuts, consult an expert.

12-02-14, 03:00 PM	#10
fireftr18 Ocean Warrior Join Date: Feb 2010 Location: Kentucky Posts: 2,528 Downloads: 77 Uploads: 0	I'm with MH, they are kind of cool. I don't know if it's the best way to advertise or not, but too many people are too offended by them. __________________ Of all the forms of Martial Arts, Karaoke causes the most pain!

12-02-14, 06:16 PM	#13
Platapus Fleet Admiral Join Date: Oct 2006 Posts: 19,362 Downloads: 63 Uploads: 0	Is this really worse than the milk ads which had women with their mouths partially open and the "product" on their lips? That was questionable. __________________ abusus non tollit usum - A right should NOT be withheld from people on the basis that some tend to abuse that right.

12-02-14, 01:24 PM	#2
Oberon Lucky Jack Join Date: Jul 2002 Posts: 25,976 Downloads: 61 Uploads: 20	We really are regressing back to the 1950s...

12-02-14, 01:44 PM	#3
Oberon Lucky Jack Join Date: Jul 2002 Posts: 25,976 Downloads: 61 Uploads: 20	Watch out, watch out, there's a Humphrey about...

12-02-14, 01:49 PM	#4
Betonov Navy Seal Join Date: May 2009 Location: Slovenia Posts: 8,647 Downloads: 26 Uploads: 0	Maybe it's just living in the Balkans or close to German FKK beaches in Croatia, but those ads are really really mild. Unhygenic yes, but not shocking.

12-02-14, 02:22 PM	#7
Oberon Lucky Jack Join Date: Jul 2002 Posts: 25,976 Downloads: 61 Uploads: 20	It's a disconnect from the public, like most big businesses, governments and the like, but since enough people will buy it anyway then they dont' notice it except from the media backlash.

12-02-14, 06:47 PM	#14
Buddahaid Shark above Space Chicken Join Date: Jun 2008 Posts: 9,319 Downloads: 162 Uploads: 0	Given the amount of blatant sexuality in entertainment these are lame. No bump and grind with twerking? No milk for me. __________________ "However vast the darkness, we must provide our own light." Stanley Kubrick "Tomorrow belongs to those who can hear it coming." David Bowie

12-02-14, 07:03 PM	#15
vienna Navy Seal Join Date: Jun 2005 Location: Anywhere but the here & now... Posts: 7,711 Downloads: 85 Uploads: 0	I'll drink to that... <O> __________________ __________________________________________________ __

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