Marketing Train Wreck?
Since the announcement that SHV was in the works, Ubi marketing was mostly quiet (a good thing).
The first trailer was sort of bleah, but not enough to discourage people from buying.
Then came the BIG IMPACT statement. DRM/OSP infected game. This derailed the whole project and alienated the SH series main client support base.
Then, meet the crew came out, a badly written mish mash copied from some fantasy script.
I wonder what Ubi's marketing team will come up with next.
Their effort, so far, has been to speed up the pace of a train off the rails.
Toot, toot!
Stand back, train wreck in progress.
Moo.
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