Suggested Antipiracy Weapon For Ubi
Being a keen student of FU's, I have followed the War on Drugs, The War on Terror and many other balls-ups. If Ubi has such huge loses to piracy, it would behoove it to do something that works.
Hit pirates where it hurts. Like legit companies, pirates need customers. So, lure customers away from pirates.
Give customers incentives to buy the legitiate, true product.
If you had a monthly raffle for registred customers with a substantial cash reward, let's say 1,000 euros or a sexy computer and let's say another 10 prizes of 100 euros, there would be a strong incentive to buy from you and legitimate retail outlets than from pirates. This would be much cheaper than messing with servers, which only increase your risks of exposure to hackers.
Have contests, get closer to your client base, make it fun for someone to belong to a Ubi club. Use your imagination on the positive cures to problems..
You know that there is a rebellion among your hardcore SH clients. This is a perfect opportunity to approach them and learn how to keep clients happy.
We all wish Ubi well. Just don't shove ugly stuff down our throat.
Moo,
Brag
PS: If you don't know what moo stnds for, you lack knowledge of your client base.
Last edited by Brag; 01-30-10 at 08:14 PM.
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