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or give away a DVD or include on the disc - the making of SHV with developer commentary - concept art - special features etc. sort of like you might expect to see on a movie.
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Frankly, just because the subject of both is the same doesn't make it a good match. What such a coupling does is imply to the market that you are trying to capture that SH5 is a video game version of Das Boot, the movie, with the same level of "action and excitement" and characters...so imagine the potential outcry when said buyer finds himself sailing empty seas for hours on end (and with no Johann). I doubt Ubisoft would want to set themselves up for that kind of reaction. And I doubt Sony Pictures would be keen to promote such a very tenuous connection either; they get no return at all for taking on such risk. This is besides the obvious licensing, production and logistical issues that would have to be addressed. Even a more logical approach of striking a deal with Sony to include a "$5 off Das Boot" voucher makes no business sense for either entity, when you consider market size and potential return on investment. IMHO Ubisoft has this market sussed out well - offer a standard AU$89.95 priced package as well as a fancy AU$129.95 deluxe package for the more "hard core" players. Ubisoft realises that most of us will buy both, or at least the deluxe edition. By taking this approach they, in very simplistic terms (just to be clear to those marketing strategists that I am being simplistic) double, or at least increase, sales just through milking the same core market. Hands up everyone that has two copies of SH4. With this strategy in mind, why would they need all the other hassles? The real question then becomes, how can they milk the core market more by enticing them to buy the fancier edition? Someone mentioned including a U-boat Badge. Cost price $10. IMHO a nice incentive for the "should I/shouldn't I" crowd. A DVD including public domain footage and "making of" type documentary grabs a few more. Add a whiz wheel and you've got the hardcorers by the nuts. Charge $40 more for $20 more of product, and there's your obvious strategy. |
Das Boot? I thought everyone have it already... :O:
Greetings, -RC- |
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I gotta say that I agree with 'Scones' sceptism here, if a game/movie combo deal made any kind financial sense, i reckon it would have done a million times over by now- especially with Movie Licence games, i.e. - like Batman vengence being bundled with batman Arkam asylum, its same subject matter but not the same thing. Im certainly not against the idea, i just dont see it happening... Another set back is that being 80s flick - Das Boot is a movie that just about everyone has already seen, its been of TV like a zillion times... This is especially true of us hard core Uboat fanatics here; hands up if you dont own or haven seen Das Boot? ...yet we would be the target audiance for this combo package... Speaking for myself, i already have the DVD and I'm not sure that I would want to pay for a second copy. |
How about a WONKA GOLDEN TICKET idea? Ubisoft places sub shaped Golden Gift Certificates of the equivilent value of the game in each Country (for in store purchases only) in 100 copies of the game worldwide.
Of course, you could use the certificate as partial or full payment for anything other than Silent Hunter 5. It would certainly stir up some interest. :) |
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Whiz wheel : pennies to UBI
Use by me : Priceless :DL |
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The 100 tickets could be numbered, and one of the tickets is hidden somewhere in the sub in the game. Whoever has the ticket that matches up with the one hidden in the game get's to fly out and meet the Devs in Ubisoft Romania. :DL |
I'd prefer Tahiti, thankyou very much. :D
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First a Thank You to Gutted :salute:
This would cost UBI pennies and could fit in game case : http://www.subsim.com/radioroom/showthread.php?t=156698 edit: And look at Hitmans w-wheels :woot: :salute: |
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I choose for the plastic AOB tool and i want to pay for it.
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Yes the golden Ticket winners win a trip to Ubisoft Romania, Where Dan will greet them wearing a dappa 1930s suit complete with a top hat and a cane, he will then give them a tour around their office to demonstrate how SHV was created using machinary that functions in some scientifically impossible way. The rest of the Dev team will have painted them selves orange (unless they are already that colour from drinking too much Red bull) and will dance around singing songs (with moral undertones), every time someone pisses them off with an annoying request. Finally Dan will hand over the keys to the office - to the least annoying golden ticket winner, before he steps in to his gravity defying glass elevator which transports him to his magical retirement castle in the clouds... to live happliy ever after. :o Dont forget to bring uncle Joe. (The only problem is that Ubi might have a policy or three in place - against the use of illegal drugs on company premises) |
AOB/Whiz Wheel = Possible
Golden Tickets to Neverland = Impossible Lets keep it real and something costing pennies just might makeit into " EVERYONES " game case. And SHV still at a reasonable price. :salute: |
Has anybody mentioned the cuddly toy? :hmmm:
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