Hugh Hefner is dead...maybe

[Aktungbby]

There have been rumors since Tuesday

On Wednesday (September 27) the business man's reps officially confirmed that Hugh Hefner is not dead. “He joins the long list of celebrities who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet,” they said.
Some fans have expressed anger at the fake report saying it was reckless, distressing and hurtful to fans of the much loved business man. Others say this shows his extreme popularity across the globe.

but now it's just announced on TV:

Chauvinistic: Showing the times that were 1953, the magazine's introduction says: 'If you're somebody's sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion'