Did the Lomo camera save film photography?

[Gerald]

It was a nervous time for film photography when digital cameras took off in the 1990s, and seemed set to take over entirely. But with some help from Vladimir Putin - then deputy mayor of St Petersburg - the little Lomo camera became a retro cult classic, and showed film had a bright future.

In 1991, a group of Austrian art students on a trip to nearby Prague found, in a photographic shop, a curious little camera.

Black, compact and heavy, the camera was rudimentary. The lens was protected by a sliding cover. Loading, focusing and rewinding were all done by hand.

After developing the shots, the students found it produced pictures unlike anything they had seen before.

The colours were rich and saturated, an effect heightened by the lens's tendency to darken the corners of the frame to create a tunnel-like vignetting effect, and there were dramatic contrasts between light and dark. The Austrians were hooked, and so were their friends when they showed them the results back home in Vienna.

http://www.bbc.co.uk/news/magazine-20434270


Note: 22 November 2012 Last updated at 01:12 GMT