That is one of the more frustrating things about this. In these times, the citizens have access to more information about how their government works and what is happening than any period of history.
But too many people still prefer to get their information second hand through political commentators and such.
Some people really like dichotomous sound byte answers to things that are quite often a lot more complex.
In my more cynical moments as a Precinct Chief, I feel that a lot of the citizens would be very happy if there were no names on the ballot, just political parties.
In my state, local elections below a certain level only have candidates identified by their names and no political party. Almost every such election, I will have voters complain to me that they can't fill out their ballots if they don't know which political party links up with which candidate. Yikes!