Meh. The article linked in the OP begins by stating the big bang isn't the beginning, and concludes by saying that:
Quote:
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Inflation could have gone on for an eternity, it could have been preceded by some other nonsingular phase, or it could have been preceded by a phase that did emerge from a singularity.
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IOW, the big bang theory is no less plausible than before. More precisely: we're now even less sure whether or not it is the right theory - and we may never know.
Don't get me wrong, it's still fascinating. Just a bit of click-bait at the beginning ... as usual.
What really interests me is the idea of "time" itself in [or "before"] these extremely early states.