I think that providing a playable demo is a dangerous move. It doesn't matter how loudly you declare it to be an alpha or beta - there will always be people who are going to complain and denigrate the work and that can be disheartening to developers who've worked long and hard to hear some random keyboard warrior tell them their product sucks.
I'm anxiously awaiting this demo, but I'm hoping that the target audience can restrain themselves and only provide constructive feedback.
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