I am not going to touch the frothingly insane theories that pop up now concerning the incident but one thing really depresses:
A search on Youtube for Facebook Satellite gave me 1120 hits (filtered for past 24 hours)
and various media are hot onto it, parroting the same nonsense.
Spacecom isn't even spelled the same way as Facebook, let alone pronounced the same way but still, good luck trying to tell the nutters it wasn't Facebook's sat.