Personally I can't seem to care about "lol nerd self-identification" from little more than increased levels of obnoxious advertising. Wow soooo out there right? Games must be the new media because they got a superbowl commercial.
PARTY games are popular. Guitar Hero, Halo, stuff like that. The kind of games WE like, such as
Distant Guns and
Silent hunter, good luck ever seeing THEM get so much as placard on Best Buy's front door.