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Look at games like Team Fortress 2 and, we assume, Left 4 Dead. You'll find very few pirates there, because it is virtually, if not totally impossible to get into a multiplayer game on Steam using a dodgy copy.
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Unfortunatly just running away to multiplayer won't protect you from piracy, with things like hamachi, private servers and the like people can find away around and play multiplayer no matter what.
Steam can't protect from pirates either, steam only games can be pirated too.
1: Theres only 3 effective ways to prevent pirates:
Don't hype the game at all and rely on word of mouth, don't even put it on steam or the like.
2: Make the game free or donationware (can't pirate a free game, and look at dwarf fortress, Toady makes good money off his free game)
3: Don't release the game. Which is kinda stupid.
Also don't forget, alot of the mainstream dev teams are putting out increasinly crappy games, like Spore and its really ruining the confidence of gamers to spend money on a game that will probably end up an over hyped piece of ****. Fallout 3 is looking like Oblivion, a game that was a terrible sequal to the Elder Scrolls series, fallout fans are probably expecting an even worse sequal to Fallout.