I don't know what UBI's problem is. Look at how successful games like the original Half Life is because they released their source code. They even included the software they used to design the game right on the freakin CD it came on !!
People are STILL playing Team Fortess now and Counter Strike would Never have happened if they hadn't released the source code. I mean.. how old is that game and people are still having a blast playing it and modding it ?
I wish UBI would look at that example and follow it !
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