Since we seem to like science around here, here is a good read.
http://chronicle.com/free/v49/i21/21b02001.htm
-S
PS. Here is the condensed version:
- The discoverer pitches the claim directly to the media.
- The discoverer says that a powerful establishment is trying to suppress his or her work.
- The scientific effect involved is always at the very limit of detection.
- Evidence for a discovery is anecdotal.
- The discoverer says a belief is credible because it has endured for centuries.
- The discoverer has worked in isolation.
- The discoverer must propose new laws of nature to explain an observation.