Would tend to agree with you.
Look at any story on this site.
http://www.upi.com/
Almost every page is just a few paragraphs, surrounded by Google ads and a bunch of other flashing banners. The "content" of most pages is about the size of a postage stamp smothered with advertising.
If you look at the same pages with an adblocker enabled, there's almost nothing there. People are getting tired of having to look at all of this crap. I know I am. Reminds me of the movie Idiocracy.