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Originally Posted by Rotary Crewman
How exactly was it successful?
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It got in the sunday papers.
In Nigel Turner's insular world, (totaly disconected from any other) this means it "raised awareness".
In reality it caused a right wing media frenzy amongst all the lowest-common-denominator papers who, quite rightly, lambasted him to within a inch of him noticeing what a idiot the rest of the country found him to be.