I wouldn't say "it's being pushed....."
.....Rather, "hey, for 15 bucks and a reasonable sized mod to download you can have a hell of alot of fun."
Anyone who has the intention of purchasing SHIV will do so anyway. And once the SHIV supermods become established, the tide will surely turn...... just in time for the release of SHV.
Just my (SH3) biased opinion.
Cheers.