I wonder where you're getting the PC part from. There's context here too, not got very much to do with forum discussions. just curious
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The term has also evolved to describe other areas of pop culture, including movie series, music, acting celebrities, or authors for whom a drastic change was seen as the beginning of the end. These changes are often attempts to attract their fans' waning attention with over-the-top statements or increasingly overt appeals to sex or violence. Some have broadened its use to simply describe any decline in appeal for the subject in question, without requiring a significant "jump the shark" moment
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