i would guess that for those not used to sub sims may well expect this game to be great, especially with good comments from pcgamer, but will find that its not for them. I personally took a "chance" on buying sh3 and loved it, hence i bought sh4. But those looking at graphics will soon be bored of the long wait times and the not-so-easy gameplay. Its a game that needs time to learn, even at 0 realism, and the glitches and freezes etc are going to add to the boredom.
So probably the advertisement has done sh4 well, tho for sh5 (should there be one) we may see less sales when new users think "wtf have i bought here" - not because if the glitches, but because its not an fps
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