I hate to "me too" but I'm afraid this is just something that bothers me a lot as well.
You know it's a bad sign when you go into the store and, in the back, on a seperate MINI shelf in the middle back of the store is the PC games. One shelf. One tiny little place where all the games reside.
You go to ask where such and such a game is, and the looks I recieve are always so unique. It's always a mixture of either complete shock that you're asking for a PC game, or like you're almost beneath contempt that you would bother with such relics. It doesn't help that you're not asking for a popular game like Battlefront, but a SIMULATION. But...but...but that kind of thing requires some thought on the part of the gamer!

It's like work or something.
Oh well, we've got online ordering. Of course, that too seems to be plagued with problems (thanks Amazon

).