Think Big! The dev's expressed a desire for SH4 to appeal to a wider market. A very small percentage of the market i.e: practically everyone who doesn't visit the specialst websites like subsim.com, even knows about the imminent release of possibly the finest sim ever created and that's a damn shame. I'm just saying you've gotta speculate to accumulate and Ubisft should shell out a few Euros on Marketing. The production of computer games/sims is becoming as large as the production of films and should be marketed as such. If you wanna make back the cost of production plus enough to act as an incentive to make a sequel that is. Which is what I wanna see.