The mistake here is to see Ubisoft as one entity. When a company of this nature has offices in different Countries, each Country becomes a territory in its own right for the individual Sales/Marketing Directors.
The Director of Sales and Marketing in the US could care less about what his/her counterpart in the UK is doing or visa versa. Success is decided based on number of sales in his or her own territory.
If someone in one market thinks that offering a metal box and a load of junk will help push the initial sales of the game then they'll do it....screw the other markets. Let them come up with their own strategy.
That's how you get to this fiasco with the different versions of the game, and that's why, with the greatest of respect to the poster, the pole is not really relevant.
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