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Originally Posted by Neal Stevens
Did I hear Beckham is going to play in the US for $250 Million?  |
That is amazing news for the MSL, is not it? They sure have money and ambitions.
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Originally Posted by fredbass
... how 250m is a worthy investment, because I just don't see it.  
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Beckham is a pop icon with boy group factor 10 out of 10.
When you have Beckham in your team the merchandising sales begin to explode. Part of the investment is refinanced by that. Legions of young girls want to buy soccer shirts with his name on it, at least in Europe, Asia and the Middle East. Let's see what happens in America.
So soon people will be wearing LA Galaxy shirts all across the world, if things go as planned.
For sure more people will go to the stadiums who want to see/meet/touch a pop star in real life.
Even gays who traditionally dislike the soccer scene, which is very macho and homophobic are beginning to talk about soccer since Beckham. Galaxy is from Los Angeles, no?