Don't get me started on Zap.
You could buy a brand new Zap comic book and bag it and place it in a vacuum chamber on the same day and it would
still crumble into dust after five to ten years.
I always thought their tag line on each comic book should be:
"ZAP. Because comics are not eternal."
Their paper quality made the white pages in your phone book look like archival material you'd find in the Smithsonian.