A man and a child walk through an almost empty Red Square in Moscow, umbrella in hand, snow on the ground. It looks extremely cold - a good day to be inside eating lunch with your family.
As dramatic music plays, the advert cuts to close-up shots of the pair - a troubled-looking man in a black overcoat and cap, and his smiling granddaughter.
Within seconds they reach their destination: a Pizza Hut restaurant located directly in Red Square - the central plaza where so much of Soviet and Russian history is reflected.
But why, 24 years on, is this advert being shared as an era-defining artefact?
Because the man in the black overcoat - the man, in effect, selling American pizza - is Mikhail Gorbachev, the last leader of the Soviet Union.
https://www.bbc.co.uk/news/world-europe-62736976